We're a lot different than the other guys...

Some companies that advertise website services will only use their own preferred technology stack, even if it's not in the best interest of the client. We're proud to say that our flexibility and our process is one of the reasons our customers keep referring us to their colleagues.

ZGM's proficiency in crafting custom B2C, B2B, and eCommerce solutions optimized for traffic, engagement, and conversion is paramount in today's competitive digital landscape. The ability to tailor solutions to the specific needs of businesses and consumers ensures a strategic alignment that goes beyond a one-size-fits-all approach. Skilled professionals in this domain possess the expertise to analyze market trends, consumer behaviors, and industry dynamics, allowing solutions that not only attract substantial traffic but also engage users effectively. By prioritizing optimization for conversion, these skills contribute directly to the success of online ventures, fostering growth and sustained profitability.

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B2B

Website development for B2B clients necessitates a tailored and business-oriented approach, focusing on delivering value and facilitating efficient interactions between businesses. The emphasis is on creating a professional and trustworthy digital environment that reflects the client's brand identity and instills confidence in potential business partners. B2B websites often integrate features such as secure login portals, personalized dashboards, and streamlined communication channels to support complex business transactions. Integrating scalability and flexibility into the development process is crucial to accommodate the evolving needs of B2B clients as they navigate intricate procurement processes. In essence, B2B website development requires a strategic blend of functionality, usability, and a deep understanding of the unique dynamics of business-to-business interactions.

B2C

Website development for B2C clients demands a strategic and user-centric approach to create a compelling online presence. At ZGM we focus on delivering a seamless and intuitive user experience that caters to the needs and preferences of individual consumers. B2C website development requires a keen understanding of the target audience. E-commerce functionalities, secure payment gateways, and personalized features play a pivotal role in enhancing customer satisfaction and driving conversions. Additionally, the integration of analytics tools allows for continuous optimization based on user behavior. Successful website development for B2C clients not only involves creating aesthetically pleasing platforms but also ensuring functionality, security, and a deep understanding of the dynamic nature of consumer expectations in the digital realm.

eCommerce

Website development for eCommerce clients is a multifaceted process focused on creating a dynamic and user-friendly online platform that optimizes the entire shopping experience. The development team strives to design an intuitive interface that seamlessly guides users through product discovery, selection, and checkout. Key considerations include implementing secure payment gateways, robust inventory management systems, and responsive design to ensure compatibility across various devices. The ability to weave in personalized recommendations, customer reviews, and social integration to enhance user engagement goes hand in hand with integration of analytics tools allows for data-driven insights, enabling continuous refinement of the user experience and marketing strategies.

Website Hosting, Support & Maintenance

The significance of robust website hosting, support, and maintenance cannot be overstated in the digital landscape. Reliable hosting ensures that a website is accessible, responsive, and capable of handling varying levels of traffic, contributing directly to user satisfaction. Ongoing support is crucial for addressing any technical issues promptly, preventing downtime, and maintaining a seamless online experience. Regular maintenance, including updates, security patches, and performance optimization, is essential for safeguarding and ensuring the website's functionality and compatibility with evolving technologies. Collectively, these aspects are fundamental for sustaining a healthy online presence, fostering user trust, and maximizing the long-term success of a website in a constantly evolving digital environment.

The ZGM Advantage: Decoding Our Path to Success

Discover the steps to craft a website aligned with your distinct business objectives. Explore our process, a methodology designed to provide personalized and goal-driven digital solutions.

Web Strategy

Prior to initiating your digital design, we embark on comprehensive research within your industry, studying competitors and analyzing the target market. This process allows us to gather valuable insights that will shape the foundation of your personalized digital strategy.

  1. In-Depth Research: We begin by conducting thorough research into the client's industry, competitors, and target audience to gain valuable insights that inform the website strategy.
  2. Customized Approach: Our website strategy process involves tailoring strategies based on the unique goals, brand identity, and user experience requirements of each client, ensuring a personalized approach.
  3. Iterative Analysis: We employ an iterative analysis throughout the strategy development, allowing for continuous refinement and adaptation to evolving market trends, user behaviors, and industry dynamics.

Planning

Following that, we chart the blueprint for your distinct landing pages, outlining your site map and navigation. We develop a comprehensive plan for your URL structure, incorporating redirects and a search engine optimization strategy. Our meticulous approach ensures the preservation of any existing SEO value from your current site, if applicable.

  1. Page Blueprint: We meticulously plan and design around content and client needs, ensuring a strategic arrangement that aligns with your goals and user experience objectives.

  2. Site Map and Navigation Definition: Our process includes the creation of a well-defined site map and navigation structure, enhancing user journey and facilitating seamless exploration of your website.

  3. SEO-Focused Strategy: We develop a robust plan for URL structure, redirects, and search engine optimization, with a keen focus on preserving and enhancing any existing SEO value from your current site.

Creative Design

This is the stage where your website truly takes shape, with our acclaimed designers leading the way. Infusing vibrant colors and bespoke elements, we bring your design to life, seamlessly integrating your brand's personality and customizing the user journey to resonate with your target market.

  1. Award-Winning Designers: Our creative design phase is led by a team of award-winning designers, ensuring a visually stunning and innovative representation of your brand.

  2. Custom Elements and Colors: We infuse your design with a rich palette of colors and unique custom elements, creating a visually captivating and distinctive online presence.

  3. Tailored User Journey: The design process goes beyond aesthetics, as we meticulously tailor the user journey to align with your brand's personality and cater specifically to your target market.

Responsive Development

During the development phase, our proficient development team operates behind the scenes to construct a tailored, secure, and scalable solution for your brand, utilizing your chosen platform. Whether it's B2B or eCommerce, we guarantee clean code and deliver a fully optimized website.

  1. Platform Flexibility: Our responsive development approach ensures your website functions seamlessly across various platforms and devices, providing a consistent user experience.

  2. Scalable Solutions: We design and implement scalable solutions to accommodate the evolving needs of your business, ensuring your website remains responsive and adaptable to growth.

  3. Optimized Performance: Our focus on responsive development goes hand-in-hand with optimized performance, guaranteeing fast loading times and a smooth user interface across different screen sizes and resolutions.

Quality Assurance

Prior to unveiling your custom solution to the world, we adhere to a rigorous quality assurance process, leaving no detail overlooked. Our continuous testing encompasses your site's speed, functionality, and other crucial elements, ensuring that it is meticulously prepared and primed for a successful launch.

  1. Comprehensive Testing: Our quality assurance process involves thorough and systematic testing of every aspect, ensuring the highest standards of performance, functionality, and security for your digital solution.

  2. Continuous Evaluation: We implement continuous testing throughout the development lifecycle, meticulously assessing your website's speed, features, and essential elements to identify and address any issues promptly.

  3. Launch Readiness: Quality assurance is our commitment to delivering a polished and error-free product. Before going live, we leave no stone unturned, ensuring your digital solution is impeccably prepared for a successful launch.

Launch & Optimization

Upon the completion of our quality assurance process, the exciting moment for launch arrives! Our dedicated team takes charge of setting up your server, executing DNS configuration, and ensuring all updates are seamlessly finalized. To enhance security measures, we incorporate Cloudflare protection, coupled with both internal and external monitoring, to safeguard your online presence.

  1. Seamless Launch Execution: Our team expertly manages the launch process, setting up servers, configuring DNS, and finalizing updates for a smooth and successful deployment of your digital solution.

  2. Enhanced Security Measures: We prioritize your website's security by implementing Cloudflare protection, bolstering defenses against potential threats, and conducting both internal and external monitoring.

  3. Continuous Optimization: Post-launch, we remain dedicated to optimizing your digital solution, ensuring ongoing improvements in performance, security, and user experience based on real-time data and feedback.

Why Zero Gravity Marketing Development Solutions

Some businesses simply can't speak the same language from one department to the next. If you've ever tried to get marketing, sales, accounting, and IT on board for a big project, you already know how incredibly difficult internal language barriers can be—particularly when undertaking a huge project like creating or redesigning your online real estate.

At ZGM, our focus as a development team is always to support our marketing group's efforts. Rarely do we build websites or applications as one-time projects. Rather than adhering to a one-time development approach, we've cultivated lasting relationships with our customers, allowing us to consistently enhance and improve their websites over time.

Equipped with a marketing-savvy development team, we specialize in crafting websites that not only drive optimal traffic but also ensure easy navigation and capture client-defined conversions.

Whether your business's growth hinges on a new or existing website or application, ZGM is here to provide expert assistance.


Let's Grow Your Brand

Our product is your product, and we'll put the best and brightest people on your project to ensure you enjoy an optimal outcome. 
Contact us today to get started - We can't wait to talk to you!

Frequently Asked Questions

It can be costly and time-consuming for small businesses to hire their own team members to develop their digital platforms. Opting for custom web services can help you retain existing customers, build trust and relationships, and reach out to a wider market. By outsourcing these services, you won’t break the bank.

Look for a tech-savvy team that can turn your brand and mission into a website with robust architecture and an optimized user experience. You will want content and media management experts who can integrate your message into your web ecosystem. Work with a team that can test your site for bugs and performance criteria. Transparency about rates is critical.

The type of CMS you use will depend on your industry, business size, and target market. However, opt for systems that have the following characteristics:

  • Matches your budget
  • Intuitive to use
  • Multiple layouts and design options
  • Extensions and add-on options
  • Import and export data capabilities
  • Strong help and web support

A strong mobile and desktop website idealizes user experience (UX), increases performance, expands influence, and positions your business to engage directly with your existing and potential customers. Web development is integral to any strong digital marketing plan!

A new website will vary in cost depending on individual project goals and requirements. Work with us directly so we can get to know your business and understand your desired web experience. Transparency up front is key, so we will get you a thorough quote before any design decisions are made.

A mobile-first approach is the standard nowadays. Web design prioritizes the mobile experience before working on PC or laptop web design. Be sure to optimize your mobile website first because that’s where people are browsing and scrolling the most.

Absolutely! If you are interested in website maintenance services, we’ll design a long-term plan to keep your site up-to-date and running flawlessly.

ZGM Awards & Recognition

StackAdapt programmatic certified
Inc5000 2021 logo
MOZ recommended company 2023
Top Work Places 2021
Google partner
CDAC Award