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Google Announces AMP Stories

google amp stories marketing
13 Mar 2018

Do you want a way to stand out on the mobile search engine results? Are you looking for a form of digital marketing that is more engaging than text or images, yet much quicker to load than videos? If so, then you will definitely want to learn more about Google’s newly announced AMP Stories.

What Is an AMP Story?

Similar to Snapchat or Instagram Stories, AMP Stories are Google’s answer for catching the attention of the people in this fast-paced world. AMP stands for accelerated mobile pages, and their entire premise is that they provide alluring imagery and bits of content that load at record speed. AMP pages themselves have been around for a few years, but AMP Stories take it a step further.

With an AMP Story, content publishers and digital marketing firms can instantly grab hold of the reader and keep them intrigued through tappable screens and animated content. In other words, an AMP Story is full-screen, eye-catching content that is interactive—and it loads at the speed of lighting.

Why Use AMP Stories?

As you can probably surmise, there are many advantages to incorporating AMP Stories into your digital marketing campaign:

  • AMP Stories are a product of Google, which means they will show up on Google’s search results, unlike Snapchat or Instagram’s counterparts. This also means you can use keywords to optimize the content instead of relying merely on social discovery.
  • AMP Stories load insanely fast, so users can immerse themselves in your content even if they are on the go or in a spotty coverage area. They won’t get frustrated with slow load times, so they are more likely to actually see what you are putting out there.

How to Add AMP Stories to Your Digital Marketing Campaign

We don’t know about you, but we are pretty excited about the possibilities of AMP Stories; however, this excitement is going to have to sit on the backburner for now. At this time, AMP Stories are still in the developmental stage and are only being used by a select few media conglomerates (like CNN, Wired, and Microsoft). However, if you are interested in getting on the interest list for AMP Stories, you can sign up here.

If you want to be among the first brands to use AMP Stories to further boost your digital marketing efforts, contact us today. While we can’t publish AMP Stories on your site just yet, we can start to craft a strategy so that as soon as they are allowed, you can be the first of your competitors to publish them.