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Analytics for Mobile Apps

Firebase: analytics for mobile apps
16 Jun 2016

Firebase: Tools and Analytics for Mobile Apps

If you’re wondering how your website is doing, you turn to Google Analytics for a breakdown of bounce rates, conversion rates, and more. But where can you turn for in-depth analytics on your mobile app? Firebase.

Firebase is a Google-owned service that makes the complex process of building an app accessible to the average user. It currently has nearly 500,000 users and provides hosting, user authentication, and a real-time database to app developers across iOS, Android, and web platforms.

Recently, Firebase increased its capabilities tenfold by rolling out a massive expansion. The new additions include tools that make it faster to develop an app and improve the quality of the mobile app. However, as marketers, we are more interested in the ability to access analytics for mobile apps, as well as the new tools to help you actively acquire and engage users. Here’s a closer look at these new-and-improved features offered by Firebase.

Gain Invaluable Insight into Your Mobile App

Until now, analytics for mobile apps were relatively hard to come by—yet they are just as important as the analytics for your website. Knowing what users do when they are in your app and where your users are coming from is vital information. Firebase Analytics will tell you all of this, and more. It will also let you keep an eye on your paid advertising campaigns, even if they cross over into the web.

Another cool feature of the Firebase analytics for mobile apps is the ability to define groups of users based on common attributes, and then applying these groups to other options. For example, you can view just the users that have made it past level five on your game, and then study where they came from and how long they have been playing. You can also send out a notification just to this user base letting them know you have an update coming out.

Attract and Re-engage Users

Another incredible addition to the Firebase service is the ability to better obtain new users, and keep your current ones engaged. These are a few of the ways this can be done:

  • Notifications – This feature lets you send your users notifications without having to write additional code. Use it to run marketing campaigns, send targeted messages to specific audience, and re-engage users.
  • Dynamic Links – When brands post links to their mobile apps, they can now define exactly what the person sees when the app is installed and then opened. Instead of a one-size-fits-all intro page, developers can target the first view based on browser, device type, and more.
  • App Indexing – If a user already has an app installed, it can show up and be launched directly from the search results. New users will also be shown the link to install the app in applicable search queries.
  • AdWords – Firebase is now integrated with AdWords, making remarketing a viable and potent option for developers.

This is just touching the surface of the capabilities for Firebase. For help getting valuable marketing insights on your mobile app, contact Zero Gravity Marketing today.