If you’re a local business — no matter what industry you’re in — you’re up against stiff competition. Big box brands have taken over the brick-and-mortar space while Amazon and other online retailers dominate the convenience of online shopping. As a small business owner, you’re constantly facing threats and trying to run up mountains when it comes to attracting new customers.
Fear not! This isn’t an episode of Alone. We’re here to help you every step of the way.
Here are a few of the best ways you can generate leads for local PPC:
1. Leverage Targeted Facebook Lead Ads
With more than three billion people using Facebook worldwide, there’s a lot of opportunity for businesses of all sizes and in all corners of the globe to get in on a piece of the action. Facebook offers unparalleled targeting capabilities, making it one of the best ways for local companies to find their ideal customers.
Let’s say you’re a jeweler in Denver, and Valentine’s Day is just around the corner. Facebook advertising gives you the ability to target men who are coupled within the Denver region specifically. From there, you can message them with something like, “Give her the Valentine’s Day she’s always dreamed of. We’re here to help!”
But what if it’s December, and you want to start filling that funnel now?
You can run an ad and send anyone who clicks on it to a landing page you’ve specially designed where they’ll enter their contact information.
You also have the option of running a Facebook lead-generation ad. This feature drives prospects through the sales funnel by providing them with a form they fill out right in their news feeds.
2. Embrace Localized Lead Magnets
Lead magnets are the tools you use to get prospects’ information when they respond to an offer or something of value.
Lead magnets need to be attractive to your possible customers – in exchange for their personal information, you offer something of value. When you focus your lead magnet on a highly targeted individual, you’ll be able to lead them down the funnel with greater ease.
Pair your lead magnets with collaborations you have with other local businesses so you can run contests or offer services and products that solve consumers’ problems. From here, your lead magnet can be put into content such as blogs, eBooks, quizzes, polls, contests, giveaways, and infographics, so you provide optimal value and resources while still engaging with your audience.
The more attractive and enticing your headline is, the more likely people will click on your content.
3. Establish Unique Landing Pages for Each Ad Group
You really need to take advantage of landing pages rather than directing potential customers to your homepage. Your homepage may be great, but it’s not likely designed for converting customers who are looking for specific products or services.
In order to optimize your PPC lead gen efforts, you need to have persuasive campaigns that take people to informative landing pages. These landing pages should speak to their immediate needs and direct them toward a specific action, such as buying a product, downloading an infographic, or scheduling a consultation.
Be sure to avoid distractions and focus on one particular action, and make sure it’s between 500 to 600 words in length. Also be sure to have a keyword in the header, title, and the remainder of the copy.
4. Run Local Contests or Giveaways
Give prizes away to people who are in your area. People love contests because they always have a chance to win as long as they enter, and you can gather valuable customer data by way of those entries.
It’s important to remember that a single lead who becomes a paying customer outweighs 100 leads who don’t convert. As such, you’ll want to give prizes away that are directly related to your company. You might get fewer leads than if you were, say, offering to give away $1,000, but the people you attract will already be more qualified leads than the alternative (because everybody wants $1,000, but only select people will want your fence-building services!).
5. Work with a PPC Expert
Professional PPC experts can help you hone your campaigns in ways that make the most impact on potential customers in your local region. From the way you write your ads and content to the methods you use to get the word out, our team at Zero Gravity Marketing is here to help. Contact us today so we can learn more about your company’s goals!
