These days, so much of the way Google's search engine algorithm works is based on contextual information provided by users. It's not enough to know what someone is looking for in a...
Released in 2018, Google's Responsive Search Ads are one of the biggest changes to happen to the digital marketing industry. They are also one of the most important components of your...
Companies investing in digital marketing want to know that their campaigns are successful — that they will get a lift in brand awareness as a result of their marketing efforts. While it's easy enough...
Multi-channel marketing is a necessary strategy for the modern marketer. Today’s consumers are everywhere – and they expect brands to meet them wherever they are. In reality, connecting with customers and...
Although digital marketing is on the rise, traditional, offline marketing is still very much alive and well. Magazine advertisements, newspapers, billboards, and even bus-wraps and subway ads can all be...
Has the cold weather got you down? Don't worry! Spring has sprung, which means warmer weather is just around the bend. To celebrate the season, we're carrying on with our spring-cleaning series. Have...
Many Pay-Per-Click novices might ask the question: does Google Ads work – or perhaps, more importantly, is Google Ads worth it? The simple answer, when considering a marketing strategy, is...
Find the Best Holidays to Boost Your Ecommerce Sales Is your business looking for some holiday marketing ideas to optimize your ecommerce strategy? Knowing how to increase ecommerce sales by...
With the new year comes the opportunity to make a resolution to increase your business' exposure and customer conversion rate--and in 2019, the best way to fulfill this resolution may...
The marketing field has gotten increasingly more complicated as technology has taken over our lives. Once upon a time, "marketing" was synonymous with advertising, creative thinking, idea generation, and the...
Facebook can prove to be an extremely effective marketing tool--if your business is able to reach the right audience. More than a billion people actively use Facebook, meaning that many...
Continually increasing revenue as an organization, whether you’re a large Fortune 1000 company or a small business, will always be one of the main goals. It is easier said than...
Google AdWords saw its original launch back in 2000, but it wasn’t until two years later that they first introduced the Cost-per-Click bidding capability. Prior to that, early adopters would be charged every time their...
When Google makes changes, everybody listens. After all, the six-letter search giant rules the world in terms of bringing businesses in front of curious searchers who are primed to become...
Paid advertising still offers a great deal of ROI when approached in a strategic way. Your marketing department likely has a few eggs in its basket when it comes to...
Back in April, the Facebook privacy scandal made headlines, and Facebook vowed to make big changes in an effort to increase user privacy and restore people’s faith in the social media...
Traditional album and track sales have seen a major decline in the music industry, but on-demand streaming activity is continuing to reach new all-time highs. Highlighted in Nielsen’s 2018 Mid-Year...
What is a university without its students? From the quality of your research and the grade point averages you publish, to the donations you receive from alumni, your success as...
The European Union is making big changes for consumer data protection, and if your company holds any data from anyone in the EU, you need to take notice. The new...
AdWords is one of the best ways to quickly increase your traffic and garner the attention of a qualified audience. Recently, they added even more features to help with your...
Display Select Keywords: The PPC Tool You Need to Be Using Back in 2014, Google AdWords released the Display Select Keywords option, and it has taken a few years to...
It takes money to make money. You’ve heard the adage your whole life, and while you know you are going to have to spend money to grow your business, you...
As an insurance broker, you are dedicated to helping your clients protect their future. But first, you have to find these clients. SEO for insurance brokers is paramount to building...
Earlier this month, Loreal UK announced it was moving more of its advertising spend to Amazon PPC. Interestingly, Loreal UK isn’t necessarily expecting this to lead to an increase in...
Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising are both great for different reasons: SEO earns you long-term, dependable results with a high ROI, and PPC allows for sophisticated targeting...
While SEO (search engine optimization) and PPC (pay-per-click advertising) are both excellent assets to your digital marketing campaign, they each serve a distinct purpose. Below we will explore when SEO...
If you are like most companies, your PPC ad clicks through to your homepage. While this is great if you just want to get traffic, there is a better way...
Most businesses understand that being honest and upfront about their marketing efforts is the best way to win customers. Businesses that practice deceptive advertising or shady tactics don’t make it...
The nearly 500 million people on LinkedIn come to the site to network, create a personal brand, and look for jobs, so their profiles are almost always current and accurate....
Drawing new visitors to your website is a goal for most online businesses, but figuring out the most effective method for doing so can be challenging. You may have heard...
As an SEO company, it is our job to know everything there is to possibly know about search engine optimization—the only caveat is that the world of SEO is never...
Your digital marketing strategy should include some PPC advertising. If you've hired an SEO company to handle your Google AdWords campaigns, it's important that they offer the ability to monitor...
Done correctly, Pay Per Click, or PPC, marketing can drive targeted buyers to your site and ensure that you are treated to a steady flow of visitors. Since you pay...
Google Recommends an SEO Agency to Help Your Business Flourish: Learn Their Best Practices on How to Choose One Of course we think that all companies should seek out the...
The Internet has changed the way the world works, and hotels are no exception. With a strong digital marketing campaign that capitalizes on SEO for hotels, you can put your...
Until now, if you wanted to perform A/B testing within your Facebook advertising, you would have to manually set up two separate ads and compare the data yourself. Not only...
Using the Google Display Network in AdWords is usually an advantageous endeavor, but when it comes to mobile apps, that is not always the case. Think about it: When is...
There is no shortage of options when it comes to booking a flight; travel agents, airlines and metasearch engines (like Google Flights, Skyscanner, and Kayak) are eager to help. Metasearch...
Mobile Paid Search: Up 134% from Last Year While Google Search’s ad spending 20% increase of year over year growth is admirable, paid mobile search leads the pack. Paid mobile...
If you are an ecommerce business who is active on Facebook, there is some good news headed your way (if you don’t have access to it already). For the past...
Together All the Way: Email and PPC When businesses build marketing campaigns, they sometimes erroneously believe that they have to choose between Pay Per Click and email, but that’s a mistake....
Buyer personas are typically an exercise in understanding your business’ ideal customers, but with careful marketing, they can improve your results. Buyer personas include customers’ likes, dislikes, and personalities and...
When AdWords is evaluating ads to determine which ones to show with each query, they turn to the quality score. Your quality score is determined by Google’s formula of: Click-through...
Comparing Social Media Advertising With Traditional AdWords Advertising Determining the best advertising platform for your business is challenging, but there are ways to simplify the process. Two common advertising methods...
Improve Conversions With Better PPC Advertising Based on Google’s Ad Rank AdWords’ ad rank is all about quality and relevance. Businesses that take time to decipher the various ad rank...
Click-to-call is a very popular extension on AdWords because it makes the transition from searching to speaking with someone seamless. But phone calls are not the only way people communicate...
Facebook is all about interacting. From garnering Likes to chasing Shares, your entire goal is interaction. Now, Facebook wants to take it a step further. Instead of just commenting on...
For four years now, Display Select Keywords—a feature in AdWords that puts your PPC ad on hundreds of sites throughout the Google Display Network—has been in beta testing. Now, it...
When setting up a PPC campaign, the type of keyword you choose is dependent on your goal. If you are looking to create brand awareness and develop a strong remarketing...
You know you need to incorporate keywords into your content if you want to rank high on the SERPs, but not all keywords are created equal. In fact, the words searched...
7 Crucial SEO Tips for Breweries You have put your heart and soul into crafting the perfect beer, and now it’s time to spread the word. In today’s world of...
You know that weird phenomenon where you visited a website one day, and then suddenly their products are showing up on every other website you visit? This is no coincidence....
Google is launching a new feature called Shop the Look, which allows users to shop products shown in fashion and home decor-related images on Google. Images indexed on Google from popular...
When someone is in need of a doctor, they turn to the World Wide Web. Sure, they might get a referral or hear about you from a friend, but usually,...
While the AdWords Keyword Planner has always been a helpful tool, there have been a few changes recently that could have a big impact on your ability to get keyword...
The internet has completely changed the way homeowners find a landscaper. While word of mouth will certainly get you new business, SEO for landscapers has become paramount to business growth....
The web has completely changed the way that people buy and sell homes. Instead of contacting a real estate agent first in order to find out what homes are available,...
The whole point of any pay-per-click, or PPC, campaign is to target your advertisements to the users who are most likely to be interested in your products or services. Targeting...
All it takes is one wrong move, and your potential clients find themselves in need of a chiropractor— and many of them are turning straight to Google for a reliable...
Is Click-through Rate (CTR) the Most Important Metric? As a digital marketer, you have a lot of metrics to pay attention to. From bounce rate to conversion rate to the...
Expanded Text Ads: Google Adwords New PPC Feature The wait is finally over. Ever since Google announced the impending arrival of expanded text ads back in May, we have been...
Truth Behind Good Conversion Rates What is the point of advertising and marketing? To convert lookers into buyers, right? So your conversion rate is a key metric to let you...
Is Click to Text Coming to AdWords? Remember the days when you had to look up a company’s phone number in the phone book, and then manually dial their phone...
5 Exciting AdWords Changes Coming Soon to Local Search Mobile-first is Google’s mindset these days, with good reason. It’s well-known that more searches are taking place on smartphones and tablets...
Width Increases for Titles on Search Engine Results Page The Google search engine results page is wider — and that's big news for SEO and Digital Marketing. The increased width in...
Any outdated webmasters or PPC campaign managers that still use Adobe Flash to create PPC banner ads, animations or games will be forced to make a big change this year....
How to Make the Most of Gmail Sponsored Promotions Gmail users everywhere are lured by look-a-like emails every day. They may have a small “ad” flag in the subject line,...
What You Need to Know About Customer Match Customer Match is a relatively new option in AdWords and definitely worth your time. Essentially, Customer Match allows brands to show PPC...
When companies run a PPC campaign on AdWords, fraud is always a concern. From other people aiming to sabotage their competition by driving up costs and capping out budgets to...
Running a PPC campaign is a great way to reach new customers, and can be even more effective with the help of the Google Display Network. This AdWords option takes...
10 Tips for Going Global with AdWords Taking a business global is easier than ever, but operating a PPC campaign can be completely different depending on which country is the...
Is SEO for Yahoo Dead? With all the gossip out there about Yahoo’s possible last days we need to separate the truth from the fiction. Armed with the facts, we can...
Facebook advertising is one of the most powerful additions to your digital marketing repertoire—as long as you are using it to its full capabilities. The platform’s goal is to pair...
Facebook Ads Are an Excellent Use of Your Marketing Budget You may already know about the benefits of PPC advertising, and you probably even realize the importance of email marketing,...
You simply cannot succeed if clients aren’t aware of your law firm! By employing good SEO tactics specific to law firms, you can open up endless business opportunities. If you...
Kiddle SEO: What You Need to Know If you have young children—or you market to parents of young children—chances are you have heard about Kiddle, the search engine for kids....
The world of digital marketing is undoubtedly complex. It is full of countless strategies that people use to garner website visits and grow sales. Obviously, you know about earth, wind,...
Google Makes Drastic Ad Changes: What You Need to Know Since 2010, Google has been playing around with the way it displays their PPC ads. Until now, when you searched...
At ZGM, we are constantly trying to increase conversion rates and decrease bounce rates to improve your ROI. Customer journey mapping is one of the ways we can accomplish this. Customer...
Building high-quality backlinks, publishing engaging blog posts (and everything that goes along with that), setting up a PPC campaign, and so much more, the process of SEO is certainly not cut...
5 Tips to Reduce Bounce Rates Just as the name implies, your bounce rate tells you how many people are leaving your site after just viewing one page. They can...
Persuading people to click on pay-per-click advertisements is not necessarily hard; our targeted ads, messaging and graphics generally foster numerous website visitors. But all the clicks and site visits obtained...
5 Expert Tips to Improve Your Google AdWords Campaign You may know the basics of setting up a Google AdWords campaign, such as creating ad groups, choosing whom you want...
Christmas PPC Campaign Tips Help Capture Seasonal Buyers The holiday season is fast approaching, and holds the click-power to make or break many online retailers. Use pay per click advertising...
Google has been pushing mobile-friendly sites for years now. The search engine has made it clear that the future of search is with a website that can operate seamlessly on...
16% of keywords used daily are new, never before used keywords. Google’s Keyword Planner reports which keywords and phrases are used in search most often, but these popular phrases do...
A strong online presence is essential to successful business. Beyond having a website, companies need quality content, a social media presence and an active, engaged user community devoted to the...
Do You Need SEO Software or an SEO Agency? There are many SEO tools available, but with constantly changing web platforms, algorithms and best practices, are they really the best option...
If you use WordPress and have an online store, chances are you have heard of WooCommerce. It’s one of the most widely used WordPress plug-ins, and it runs an impressive...
Zero Gravity Marketing just made a huge move: We've opened our second office for digital marketing and SEO in Cambridge, MA. Why Cambridge? It's a thriving part of the East...
Understanding Ecommerce PPC Channels Get the most out of PPC campaigns. Investing too heavily in experimental channels can leave you vulnerable to trends. Rethink your approach to PPC for ecommerce sites with...
According to this survey, the average business wastes 25 percent of their monthly PPC spend of approximately $1,200. That's $400 in missed opportunities stemming from poor keyword selection, lack of...
What if there was a way for you to improve your pay-per-click ad campaign’s ROI by getting more traffic and better leads? Of course that would be wonderful, and if...
You can have excellent SEO and spend a fortune on PPC campaigns, but if your PPC landing page doesn’t engage and convert your visitors, your efforts may be for nothing....
We keep telling you the importance of digital marketing. We stress time and time again how crucial it is to produce high-quality content. We reiterate over and over that your...
It used to be that if you ran a PPC campaign with Google, you were pretty much set. They ruled digital advertising, and you wouldn’t miss out on much if...
You spend a lot of money on your online marketing, but if you are a brick-and-mortar store, it’s hard to know if these efforts are really paying off. That is,...
By monitoring who is visiting your website and what clicks they are making, you can gain an inside look into your business that will help you allocate your marketing budget...
Transform Your Social Media PPC Campaign With LinkedIn's Direct Sponsored Content Pay per click (PPC) advertising and social media make a great match. This tactic is a win-win for both...
Pay per click (PPC) advertisements have recently fallen victim to a wide array myths, suggesting that PPC advertisements are ineffective, failing to attract enough clicks to provide a sufficient return...
