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Content Marketing Strategy Not Working?

content marketing
18 Sep 2014

Are you frustrated with your content marketing strategy? Do you feel like you are doing everything right, but your site’s traffic is nowhere near where you had hoped it would be by now? Well, you are certainly not alone. The good news is that there is a simple solution. The bad news is that it will require some time and effort (but don’t all things that are worthwhile?). So what is the answer to your content marketing woes?

You haven’t done enough blog posting.

That’s it. The reason why your content marketing efforts are not paying off is merely because you haven’t been at it long enough. Surprisingly, you won’t notice a huge uptake in traffic until you have posted around 100 blogs—but when you do, it will be impressive. And if you are a B2C company, the increase in your traffic can actually go up by 59% once you reach the 200 mark (according to a recent Hubspot survey conducted by MIT students). These results stress just how important blogging is to your content marketing strategy.

content marketing

It actually makes perfect sense when you think about it. The more pages your site has, the more opportunities you have for reaching the search results and gaining that all-important click. Essentially, if you aren’t posting blogs—and you aren’t posting them often—then the rest of your content marketing efforts will not be rewarded properly. And since increased traffic and leads are your ultimate goal, you better get busy writing.

For the best content marketing results, you should be posting 2-3 blogs per week.

After seeing these impressive statistics, it can be tempting to just have a blogging marathon so you can see your content marketing efforts pay off quicker (we don’t blame you!). However, there is a fine line between posting enough and posting too much. The ideal balance breaks down to 2-3 blogs per week (with a fourth thrown in occasionally). Why this amount? If you post less than that, your content marketing won’t produce the results you are looking for. The study by MIT shows that it takes at least eight blog posts per month to really see a change in traffic. On the contrary, if you post more than that, you might annoy your readers. And the last thing you want is for all of them to click the unsubscribe button.

But quality still matters.

Unfortunately, upping the amount of blogs to boost your content marketing efforts is not as easy as just getting the articles on your site. You still need to put a lot of effort into creating compelling, engaging articles that actually provide value to your reader. Because if you don’t draw them in, they will stop coming back. To reap the most rewards for your hard work, you should also focus on writing evergreen content. That way, you can achieve search rankings for each page long after it was originally posted.

To sum it all up, you are doing a great job with your content marketing strategy. Don’t give up all hope just because your traffic has not increased overnight. It does take time to build up enough content on your site to really see the content marketing results you were dreaming of when you started the whole process. But once you put in the effort, the increased traffic and leads will continue to pay you back time and time again.