It might seem like a good idea. After all, your competitors appear to be having success with their digital marketing approach, so you may as well try it, too. But trust us, copying your competitors is not a wise idea.
Why You Should Never Copy Your Competitor’s Content Marketing Strategy
While you may think you know what your competitors are up to, you may only be seeing the tip of the iceberg, and you have no way to know just how successful and complex your competitor’s content marketing strategy really is. Perhaps their digital marketing campaign isn’t really as successful as they are letting on. They could be spending a lot more money than it seems, and their ROI is a fraction of what you believe to be true.
All that aside, there is still the fact that your business is uniquely yours—and your content marketing strategy should be, too. Just because a company is in the same industry as yours, that does not mean they have the same target market, the same approach, or the same standards. It also means they might have a different budget and access to more resources.
How to Approach Your Digital Marketing Campaign Instead
If you want a successful content marketing strategy, invest the time into creating one that has your business at its heart. To do this, you will want to follow these four steps:
- Step 1: Set a Goal. While your overall goal is to grow your business, set a short-term goal that is more specific. For example, you could choose to increase sales, collect contact information, drive traffic to your site, etc. Once you have a goal in mind, you can more forward with just one mission at the forefront.
- Step 2: Conduct Thorough Analysis. You shouldn’t copy your competitors, but you should research them. With in-depth research you can see which parts of your competitor’s concept will work with your audience, and which parts are better left alone. You should also subscribe to email newsletters of your competitors so you can see how they handle all aspects of the sales funnel.
- Step 3: Choose the Right Digital Marketing Firm. Remember, chances are your competitors are employing quality marketing experts to ensure their content marketing strategy is successful. If you want to stand a chance, you need to choose a digital marketing firm that is at least equal in skills, preferably better.
At Zero Gravity Marketing, we are a full-service marketing firm that can help you outshine your competitors. We will get to know who you are and what your brand is all about, and then we will craft the perfect digital marketing campaign for your target audience. Contact us today to learn more.