DIGITAL MARKETING FOR...
Technology Companies
Zero Gravity Marketing (ZGM) is an award-winning agency offering digital marketing solutions for technology companies. Our experienced team creates specialized strategies and campaigns specific to your company’s digital marketing goals. We are specialists in marketing for technology companies, and we’ll get results for your business.
ZGM’s Focus on the Technology Industry
ZGM has created and applied the best digital marketing strategies to many businesses in the technology industry. Throughout our marketing efforts, we are completely transparent about what we do and the results we achieve. When you collaborate with us, you have access to the following digital marketing services: Search Engine Optimization (SEO), Pay-Per-Click (PPC), Organic Social Media, Content Marketing, Web Design, Creative, and much more.
Our Approach for Technology Marketing
Our SEO approach is extremely specific to the technology industry. Due to the constant advancements in the field, we focus on staying up to date with the newest innovations. Our SEO strategies are centered around creating content and strong link building. Updating content and creating new pieces is vital because of the ever-changing landscape of technology. No matter the advancements, our SEO team makes sure consumers will find your business through search.
A challenge that technology companies often face is being in competition with some of the world’s biggest corporations. Business can be difficult when your company offers the same products or services as Apple. That’s where we come in. Our SEO experts can integrate long-tail keywords into your content, which gets specific, quality information in front of your audience.
Our Pay-Per-Click approach for technology companies revolves around the idea of full-funnel audience nurturing. Our PPC efforts focus on hitting consumers in each step of the process, from initial awareness of your company all the way to the purchase. This holistic, cross-channel approach allows technology businesses to create quality leads.
The PPC process is detailed and strategic to ensure your technology company’s ads target the right audience. First, we compare your business’s current standing to the competition; we research what is successful and where there is room for improvement. Next, we define the objectives and target market, and our PPC team collaborates with you to create a budget that suits your goals. Finally, we make and publish ads specifically designed for your audience. Our PPC experts track the performance and study the key performance indicators (KPIs) throughout the lifespan of the campaigns to ensure we reach your goals.
Our organic social media goals for technology companies are to increase brand awareness and drive relevant traffic to your website. The technology industry is very saturated in terms of similar products, so we utilize social media to differentiate your company. Creating a positive, memorable brand image is extremely valuable in this competitive field.
ZGM creates authoritative social media content for technology companies, such as product demos and industry updates. Showcasing your brand’s personality and expertise will allow you to stand out amongst the competition. Our expert social media marketers can also provide you with an in-depth analysis of the industry as a whole. We keep an open line of communication throughout the entire process in developing your social media strategies. Organic social media marketing allows your business to create a community of loyal followers, not just customers.
ZGM’s content department is the natural voice of your technology company. We become experts in your business to make optimized, SEO-supplementing content. Our writers will match your tone when providing valuable information to your target audience.
Technology companies often face challenges regarding brand awareness and trust amongst leads. Content marketing is a great solution to this challenge. It gives tech companies the opportunity to build relationships with target audiences and to establish themselves as authoritative. We educate your audience through blogs and webpages so they recognize you as a valuable and trustworthy source.
Technology Services
SEO
Our SEO services for technology companies include creating up-to-date content, keeping up with relevant trends, highlighting testimonials, and writing blogs. We also offer keyword research, on-site and off-site SEO, and technical SEO.
Content
Our content marketing services include blogs, landing pages, ad copy, and webpage content. All of our written content plays an integral role in nurturing your audience and leads, building trust, and boosting brand awareness.
PPC
Our PPC team carries out Google Search, Display, and Discovery ads for technology companies. We also offer programmatic, YouTube, and social media advertising. In addition, our PPC experts can create call and form tracking for lead quality reporting.
Social
Our Organic Social Media services for technology companies begin with an audit of your business and the industry. Then, we create and discuss monthly social media calendars. Our social media results and strategies are reviewed with your technology company to ensure your business stays up to date with trends.
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