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Characteristics of Effective Logo Design

logo design
23 Dec 2014

Logo design can make or break the success of your business—no pressure, right? Logos may be small and simple once they are finished, but the process of actually creating one takes a professional.

There are certain criteria every logo design should meet in order to be successful, and incorporating all of them into one image is no easy task.

Here are the three characteristics all effective logo designs have in common:

Logo Design that Looks Great In Any Form

Your logo design is going to appear everywhere, you’re going to use it on business cards, print ads, letterheads, and promotional items. It is crucial that your logo is versatile. It should look impressive in both full color and in black and white, and it must be able to be enlarged or scaled down without losing important details—like what it says. You also need to test it with various backgrounds, not just a bright white one, to make sure it will stand out wherever you place it.

Logo Design that Aligns with Your Brand’s Message

This may seem obvious, but you would be surprised how many companies totally miss the mark when it comes to aligning their logo with their brand. Once you think you have a solid logo design, ask yourself this question: When people see this logo, will they get an accurate feeling of what my business is all about? If the answer is no, it’s time to start over.

Logo Design that Withstands The Test Of Time

Once you have meticulously designed the ideal logo design, you work your tail off to get it out there and build some brand recognition. So then, of course, the last thing you want is to have to start from scratch in a few years. Creating logo design that is classic is crucial. Stay away from any current trends or fads and opt for something that will never get old. Now this doesn’t mean you won’t ever have to make a few tweaks (hey, even Mickey Mouse has undergone a few makeovers since his inception), but it does mean you will never have to change the core of your logo design.

Also worth noting: Don’t use any objects in your logo design that are too specific to your offerings. You never know if you will want to expand what you do, and you want your logo to be able to go along with you.

Whether you have an existing logo that doesn’t meet these criteria, or you are just starting out, Zero Gravity Marketing is here to help. Our skilled graphic designers will work with you to create a timeless logo design that will offer versatility, all while making a lasting impression on anyone who sees it.