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Elizabeth Rule, SEO/SEM Specialist

Elizabeth Rule, SEO/SEM Specialist
08 May 2019

Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player, and we know that without him or her, we wouldn’t be the successful marketing firm we are today.

With this in mind, we have launched an Employee Spotlight initiative. Our hope is that, as you learn more about each of the talented individuals at our marketing firm, you will gain further insight into why we are so great together.

Today, we are thrilled to introduce Elizabeth Rule, SEO/SEM Specialist. We have asked her a few questions to provide an insider’s look as to what makes Elizabeth tick. Enjoy!

Elizabeth Rule, SEO/SEM Specialist

Where are you from? 

New Haven, CT

How did you choose this career path?

I got into digital marketing right out of college, doing mostly content marketing for health care organizations across the country. I then moved into an agency position to do SEM marketing for home improvement contractors. I’m excited to continue to hone my SEO and PPC skills for a variety of clients across industries here at ZGM.

What do you like most about your job?

I love learning about new industries and companies I might not have known anything about before. I also love seeing my content rank highly on search engines.

What is your favorite part of being a member of the ZGM team?

The feeling of community and encouragement. Everyone is so ready to help out when they can, and the collaboration that goes on behind the scene between different departments is open, allowing us to really spread our wings and come up with creative ideas.

What is the strangest job you’ve ever had?

Assistant on a farm where I got to help deliver baby horses and cows. It was a really great experience, and very messy!

What is your favorite quote?
“All that is gold does not glitter,
Not all those who wander are lost;
The old that is strong does not wither,
Deep roots are not reached by the frost.” – JRR Tolkien

Do you have any pets?

A thoroughbred horse named Ever So Grand aka “Ever”

Name one thing on your bucket list.

Gallop an Arabian horse across a desert.

What would you consider to be your greatest accomplishment? 

I train dogs and seeing the look on a dog’s face when they finally understand exactly what I am asking them to do is so rewarding!

Do you have any hobbies outside of work?

Reading, hiking, horseback riding, snowboarding, writing, and listening to music.

What’s your favorite food? Least favorite food?
Favorite would have to be Modern Apizza in New Haven. I don’t think I have a least favorite food, but if I have to pick I guess it would be mushrooms.

Pick three words to describe yourself.

Outgoing, passionate, and adventurous.

Favorite musician?
SO HARD. Let’s go with the top 3 of three different genres:
Snarky Puppy
The Grateful Dead
The Notorious BIG

If you were a Crayola crayon, what color would you be?


You’re about to perform in a karaoke bar. What song do you pick?

“Atlantic City” by The Band

If you could live in a TV show, book, or movie, which one would you pick?

Lord of The Rings (I would be an elf)

If you could hang out with anyone for a day, alive or dead, who would it be and why?

J.R.R Tolkien. He was a master of poetry and epic novels, two very different but equally elusive styles of writing. I would love the opportunity to pick his brain, plus I have tons of questions about his novels only he can answer!