Have you ever come across product packaging that was so creative you almost couldn’t bear to throw it away? We have – and we’re not ashamed to admit it!
Unique and visually appealing packaging design helps products stand out both in store and online. This is pivotal when trying to attract new customers – especially if a customer does not already have a specific brand in mind or has limited knowledge of the product they are searching for.
Packaging design also helps to build interest in your brand, especially when it’s executed in a creative way. Starbucks, for example, introduces new holiday cup designs each year. Each year, as the holidays approach, customers begin to speculate what the new cups will look like. This not only creates a buzz among consumers but also increases word–of–mouth marketing and even causes Starbucks to become associated with the holiday season.
We love finding products with unique packaging design. That’s why we’ve rounded up a list of our favorites to share with you.
Heinz
Credit: The Dieline
In 2017, Heinz introduced limited-edition packaging and labels in honor of the 50th anniversary of its legendary baked-bean slogan, “Beanz Meanz Heinz.” The original teal color was paired with gold, white, and black, to create the most aesthetically-pleasing baked beans packaging we’ve ever seen! Each can showcased a different version of the slogan, including variations like “Beanz Meanz Laughz” and “Beanz Means Cheez.” We love that the design is simple, elegant, and retro, while still being bold enough to catch the eye.
Dunkin’
Credit: Dunkin’
Last year, Dunkin’ Donuts made headlines by nixing the “donuts” in favor of a shorter, simpler name: Dunkin’. The name change was supported with an updated logo, which was then placed on their cups, napkins, and other materials. Our favorite part? Rather than adjusting the size of the logo to fit different cup sizes, Dunkin’ chose to shorten the name even further, with their medium and small cups reading DNKN’ in the same recognizable font.
RXBAR
Credit: The McQuades
Just because a package is minimalistic, it doesn’t mean it has to be boring. RXBAR, a health food brand, achieved the perfect level of simple and unique through the packaging of their protein bars. The minimal design was created to reflect the bars’ simple ingredients. It even lists out the ingredients on the front of the package in large white lettering. The company uses simple icons and specific color palettes to communicate the flavor of each bar – for example, the peanut butter bar is brown and orange with a small illustration of a peanut at the bottom.
Oui by Yoplait