As an internet marketer, you’re most likely aware of GA4, but we’re here to remind you that it’s coming! In fact, we’re in the final stretch of the GA4 countdown, with just 50 days (at the date of this writing) left before Google pulls the plug on Universal Analytics (UA) forever. If you haven’t yet made the switch, now’s the time to get your ducks in a row and start preparing. The more organized and ready you are for the switch, the smoother your transition will be.
Let the final countdown to GA4 begin!
Intro to GA4
GA4, or Google Analytics 4, is the next generation of Google Analytics. Starting on July 1, 2023, it will replace UA and be the only option if you want to use Google Analytics.
GA4 is remarkably different from UA, which has led to a considerable amount of grumbling and dread from internet marketers. The big difference between the two platforms is how each collects and uses data. UA collects session-based data, while GA4 collects event-based data and data from websites and apps.
Most notably, GA4 is built for a cookieless environment. It will be able to provide you with valuable visitor data and information once third-party cookies are a thing of the past.
What You Need to Know About the GA4 Transition
We don’t blame you if you’ve been dragging your feet about switching to GA4. Many people are devoted to UA and wish Google wasn’t making the change.
That said, it’s happening, and it will be here before you know it. Here’s what you need to know to help make the transition as simple and smooth as possible.
How to Migrate from UA to GA4
Google realizes that switching from UA to GA4 is annoying for marketers. It’s done its best to make migration as streamlined as possible. To get started with GA4, your best bet is to use Google’s Migration Guide and follow the steps provided.
After you complete the initial setup, you can migrate custom events from Universal Analytics (UA) to GA4. You can also migrate goals and conversions from UA to GA4.
Are you worried about taking on the migration yourself? You don’t have to complete it on your own. If you need some help ensuring it’s done correctly, that’s where we come in! Zero Gravity Marketing can act as your Google Analytics consultant, guiding you step by step through the dreaded process.
UA vs. GA4
GA4 is all about events, which provide insight into user behavior you can use to guide your marketing efforts. With GA4, you can track when people sign up for a newsletter, purchase, or click on another page on your website. In contrast, UA would only track page views, providing less insight.
GA4 also has more metric categories than UA and more in-depth engagement metrics.
How to Set Up GA4
You can set up GA4 by adding it to a site that already uses UA or creating an entirely new Google Analytics account. We can walk you through the process so there’s no confusion.
GA4 Transition Checklist
As you make the switch to GA4, it’s essential to do the following:
Bring Over UA Data
Your UA data may automatically migrate over. You’ll also need to set up elements for your old data in GA4. However, make sure everything is there after completing the migration steps.
Know What Events to Track
Track the events that matter most to your brand, whether email signups, new loyalty memberships, or purchases.
Ensure Proper GA4 Tracking
What good is data if it’s not tracking properly? Confirm that your GA4 events tag is firing and tracking the events you want to keep tabs on.
Must-Know GA4 Features
You may still be annoyed about the switch to GA4. But we want to assure you it won’t be all bad news. We’re sure the new analytics model’s features will make you love it (eventually). Some of those new and incredibly useful features include:
- Custom event tracking for up to 300 events
- Predictive analytics
- Custom report creation
- Audience segments
Final Thoughts on the GA4 Transition
Still hesitant to make the switch to GA4? Don’t be! Our full-service digital marketing agency is here to help you through it. Contact us today to get started counting down to GA4!
FAQ
- What is GA4?
- GA4 is the next generation of Google Analytics, designed for a cookieless environment.
- Can I migrate my existing UA data to GA4?
- Yes, you can migrate data from UA to GA4. Follow these steps to help with the transition.
- How do I know if my GA4 works?
- You can confirm that GA4 is working by running a RealTime report or a DebugView report.
- What are the benefits of GA4?
- GA4 has several benefits over UA, allowing you to tailor your data better and see how visitors interact with your site. You also get access to app data, not just website data.
- Do I have to use GA4?
- Technically, you don’t have to use GA4. You can use another analytics system. But, if you want to continue using Google Analytics, you must switch to GA4. UA won’t work after July 1, and any UA data you have will disappear after six months.
