You know that keywords are essential, but how do you use them to properly optimize content? How do you find keywords for your unique business? What kind of keyword research should you utilize to make sure you’re attracting the audiences that are most likely to convert into customers? Google Trends can help, and if you don’t know what this is or how to use it, Zero Gravity Marketing is here to assist you.
How to Use Google Trends for Search Engine Optimization
Google Trends simply displays what is trending in recent searches. It’s able to eliminate repeated searches by the same person so you see a more accurate picture of what people are looking for. When you’re armed with Google Trends’ data, you can see relevant topics in graphs and charts so you can easily access the words that are most popular at that moment. Moreover, there are a few pieces of advice to keep in mind when using this platform for Search Engine Optimization (SEO).
Stop Racing Towards #1
It turns out being number one isn’t all it’s cracked up to be; at least, not anymore. With Google’s recent changes, even the number one position can be hard for searchers to find. The platform now incorporates local packs, shopping results, featured snippets, and a ton of other distractions. In fact, sometimes being the second or third position on the search engine results pages (SERPs) can yield you more attention because those spaces are easier to see after all the ads.
Instead of focusing on being number one, try optimizing your position based on all available factors, including:
- Snippets.
- Geo-targeted and hyper-local content.
- Visual content, such as images and videos.
Optimize for Humans, Not Robots
Not too long ago, you could easily get away with feeding Google an incoherent string of words that people often search for. That’s no longer the case because search engines have gotten smarter and can generally fill in the context that’s missing when users search for certain words and phrases. Google’s algorithm is smart enough to substitute things like missing prepositions, misspelled words, and other awkward phrases that previously made “optimized” keywords incredibly painful for site visitors to read.
Utilize Your Insights
Marketers have never had more opportunities to get into the minds of their consumers than they do today. Using today’s technologies, you can learn about your customers’ interests, behaviors, and intentions. Utilize the likes of SEMrush or Ahrefs to identify keywords that have less competition and more likelihood to bring high-quality leads to your digital front door.
SEO Experts at Zero Gravity Marketing
Are you trying to figure out how to get your keywords in working order? Zero Gravity Marketing can propel your search engine strategies to the next level. Reach out to our team and let us know what we can do to help you.
