You put a lot of time and effort into planning a Google Ads campaign. But what happens if you don’t see any impressions, clicks, or traffic? In many cases, this could mean that your ads aren’t showing up at all. Yes, you read that right. More often than not, if you aren’t seeing results, there is likely another issue at hand.
Here are a few of the most common reasons why your ads aren’t showing up on Google, as well as how to fix the problem:
Common Causes of Google Ads Issues
While it might be alarming to experience this issue for the first time, the truth is that it’s relatively common. Below are just a few of the top reasons why your ads might not appear on Google’s search engine results pages (SERPs).
- Your campaign or ad group is paused.
- Your ad copy didn’t adhere to Google’s policies and was denied.
- Your keywords were disapproved.
- Your prospecting keywords and negative keywords are the same.
- Your keyword bids exceed your daily budget.
- Negative bid adjustments are causing problems.
- There are issues with your billing information.
- Your ads simply haven’t been active long enough.
While those are some of the top reasons why your ads aren’t showing up on Google, there are some underlying themes here that you need to be aware of. The first is that it simply takes time for new ads to show up, and you have to give them at least one business day to take hold.
Another area to consider is your billing information. Is it updated, and do your keyword bids coordinate with your daily budget? Often, what might seem like a significant issue simply requires swapping out a credit card or checking your bid amounts.
Finally, you must pay attention to all of Google’s guidelines for keywords. Google has a variety of rules in place that prohibit certain language or require various topics to have specific wording. If you don’t follow these guidelines, your ads could be blocked.
How to Get Your Google Ads to Appear
Once you’ve discovered the issue at hand, it’s time to resolve it and get your ads back up and running. Here are a few simple tips on how to do this:
- Double Check All Billing – Take the time to ensure your credit card information and billing address are correct. Even something as simple as a mistyped expiration date can prevent your ads from appearing.
- Change Your Keywords – If your keywords have low search volume or have not been approved by Google, it’s best to swap them out with something more effective.
- Check for Ad Disapproval – If your ad is no longer pending, check the status column to see if it was denied and the reason for the denial. Then adjust accordingly.
If you’re still having problems with your search ads, it’s best to work with a trusted Pay-Per-Click (PPC) team who can help you determine the root of the issue and avoid trouble down the road. At Zero Gravity Marketing, our team has the knowledge and experience necessary to ensure your Google Ads campaign is strategic, seamless, and effective.