Internet Piracy 2014: Google Pirate 2.0
Internet piracy is illegally using the internet to copy software for personal use or to share with others, with or without the intentions of making a profit from that software. Pirating copies of movies, songs and other media off the internet violates copyright laws.
In August of 2012, Google began using an algorithm to document “the number of valid copyright removal notices” received for various websites. Any site with high numbers of valid DMCA (Digital Millennium Copyright Act) notices dropped in search rank positioning as a way to “help users find legitimate, quality sources of content more easily.” Some sites were dropped completely from search listings.
Google Pirate 2013
By the end of 2013, the Recording Industry Association of America had filed more than 31.6 million requests to Google to remove pirated content. The sheer volume of pirated content makes Google’s job monumental and seemingly impossible. On September 10, 2013, Google released its report titled “How Google Fights Piracy.” This report offered information regarding Google’s attempt to fight internet piracy and copyright infringement.
Google’s Anti-Piracy Principles are:
- Create better legal alternatives to piracy for users
- Eliminate rogue sites from Google’s advertising services: following the money
- Removal of infringing sites from search results
- Detecting and rejecting false infringement allegations
- Provide transparency by disclosing number of valid DMCA notices
While strides have been made for reducing copyright infringement, the numbers of infringement allegations have grown significantly.
According to Google’s Transparency Report, the week of September 16, 2013 saw a total of almost five million URL removal requests. Three months later, for the week of December 16, 2013, there were 6.2 million URL removal requests. The increase in removal notice requests as well as other generated information provided essential data that could be used in upgrading the original algorithm put into play in 2012.
Google Pirate 2.0 in 2014
On October 17, 2014, Google announced its updated Piracy algorithm known as 2.0 would launch globally the following week. Google Pirate 2.0 includes:
- Updated, improved and refined DMCA demotion signal designed to catch the most aggressive of sites actively breaking infringement laws.
- Autocomplete improvements that include more comprehensive search rank demotions and removal for sites that receive DMCA complaints.
- New ad formatting to debut in search results and sidebars directly related to the searched movie, music, etc. These ads are designed to help users locate legal sources for media.
Impact of Google Pirate 2.0
The impact of Google Pirate 2.0 is greater than its original rollout in 2012. According to Searchmetrics early analysis, specific sites have been hit with a 98% loss of visibility via Google search listings.
Searchmetrics founder, Marcus Tober states that sites with keywords such as “download free movies”, “movies download”, “online free movies”, “watch [movie name] online free”, watch [movie name]”, and other variations such as “where can I watch [movie name] online” have and will continue to feel the greatest impact from Pirate 2.0.
The entertainment industry may welcome Google Pirate 2.0 as this enhanced platform makes it more difficult for users to access easily pirated material. However, it may take a bit more time to determine how legitimate sites with triggering keywords may be affected.
Contact Zero Gravity Marketing for ongoing search engine optimization, to be sure your website follows the rules, even when the rules change.