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SEO Alert: Changes to the Way Google Crawls Mobile Sites and Hidden Content

16 Nov 2016

Google recently announced an increased emphasis on mobile-first with a goal of improving the user experience. While this change will enhance user experience, it also changes the way content hidden behind tabs is used for ranking purposes. In the past, Google had indicated that crawlers would ignore hidden content, but a recent tweet by Gary Ilves sheds new light on the subject.

google says hidden tabs will be considered in search rank

What is Mobile First?

Since most users search Google today using a mobile device, the search engine began experimenting with mobile-first indexing in November 2016. This new approach may have an impact on your SEO and the way that your site ranks in Google; algorithms will shift to using the mobile version of your content first, instead of the traditional desktop first method used in the past.

What Does this Mean for Your Site?

The shift to including hidden content when crawling sites means that all your content needs to be optimized, and that you will not be penalized for content in accordion tabs or content that is hidden entirely. Updating checklists and audits to reflect this change can help ensure that you benefit from this new approach and that you make the most of your site’s hidden content.

Stay up to date on the latest trends, news and changes to search engine optimization and you’ll stay a step ahead of your competition. Contact us or follow our blog to ensure your site is always optimized and performing at the best possible level for your brand.