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How Can You Optimize Your PPC Campaigns to Take Advantage of Any Holiday?

How Can You Optimize Your PPC Campaigns to Take Advantage of Any Holiday
13 Feb 2019

Find the Best Holidays to Boost Your Ecommerce Sales

Is your business looking for some holiday marketing ideas to optimize your ecommerce strategy? Knowing how to increase ecommerce sales by taking advantage of holidays is one of the best ecommerce tips you can learn. From Valentine’s Day to National Pet Day, to international celebrations like Holi or Lunar New Year, many holidays can help you increase ecommerce sales.

Better yet, with so many “internet famous” holidays, you can find pretty much any holiday during which to celebrate your products and services! Do you sell mattresses? Launch a promotion on National Sleep Day (March 15th). Run a restaurant and looking to ramp up business? Offer a discount on World Food Day (October 16th). Own a bookstore? Take advantage of World Book Day (April 23rd), National Book Lovers Day (August 9th), and Read a Book Day (September 6th)!

The key to taking advantage of ecommerce holidays is to pick a holiday that aligns with your specific products and services. All you need to do is to conduct a little bit of research to find the holiday ecommerce marketing solutions that work for you. And of course, you should always stick to the classic holidays like Valentine’s Day, Mother’s Day and Father’s Day – these holidays are proven ecommerce marketing solutions that can help boost your PPC!

Use Google Shopping Ads to Boost Your Presence

Have you identified the holidays that will work best with your ecommerce PPC strategy? Great! Now you can optimize your holiday promotions by brainstorming where and how you want to promote them. Of course, one of the best ways to increase Shopify sales, Magento ecommerce, and other forms of online sales is to make use of Google Shopping Ads.

These shopping ads allow you to add a picture, price, and even a series of reviews to the very top of Google search results. These types of ads typically promote a much higher clickthrough rate than the standard text ads on Google! Any savvy ecommerce PPC agency will tell you that Google Shopping Ads can seriously boost your sales any time of year, especially during the holidays. If you are running a special discount you can use your Google Shopping Ads to promote specific holiday discounts alongside your ad copy through Merchant Promotions. Needless to say, using Google Shopping Ads for your ecommerce products is a great way to help increase ecommerce sale year-round, especially on holidays.

Promote Your Product Through Paid Ads on Social Media

Another one of the smartest ecommerce best practices you can incorporate into your holiday PPC strategy is to utilize paid social media platforms. You can do this by running PPC campaigns on platforms such as Facebook and Instagram using ads for your products or services. Not only are these platforms a great place to showcase your products to new customers, investing in paid social media ads can increase your BigCommerce, OpenCart, and other ecommerce platform sales. In addition, you can reach customers who you have not interacted with before in a clean, streamlined, and highly targeted way.

Social media is a fantastic tool to increase awareness about your brand. You should aim to run your ads at least a few weeks prior to the holiday you are looking to offer the promotion on. For this top of funnel ecommerce marketing strategy, you need your new customers to build awareness about your products well before the holiday. That way, when it comes time to purchase, that customer already has your brand and your product in mind.

To adhere to ecommerce PPC best practices, make sure you equip your social media ad with high-quality photographs and appropriate, eye-catching copy. In addition, you want to make sure your ad has a clickable link that takes your customer straight to the conversion page. When they decide to pull the trigger and click on your ad, the customer will immediately be brought to the page where they can easily buy your promoted product. This is a streamlined and convenient ecommerce PPC strategy for greater conversion rates across the board.

Practical Tips to Increase Ecommerce Sales on Any Ecommerce Holiday

You can increase your conversion rates on any holiday using these ecommerce marketing ideas and tips. For the most streamlined ecommerce PPC management, follow these best practices for your holiday campaign:

  • Make sure to always prime your keywords for Google and search engine PPC. Before your holiday, do some research to find the top keywords for that particular day and implement them in your PPC content.
  • Update your ad copy on all platforms a few weeks prior to the holiday to include these holiday-specific keywords and promote your holiday sales.
  • Incorporate your holiday strategy into your normal social media posts. Play up the holidays by sharing posts on each platform. You can also boost your Facebook and Instagram content a few weeks before the holiday to increase brand awareness on the platform.
  • Consider offering a themed gift bundle, a special in-store promotion, or an online add-on with special purchases made prior to the holiday.
  • Add a banner on your website to advertise shipping of products in time for the holiday.
  • Offer post-holiday sales to drive higher conversion rates in case your customers miss your great holiday deal.

With these tips and more, you can leverage any holidays to your advantage in order to drive holiday conversion rates any time of year.

If you’re looking to enhance your ecommerce strategy for 2019, Zero Gravity Marketing can help. Our team of PPC experts can help you build a full ecommerce strategy, assist with holiday promotions, and more. Contact us today to get started!