Infographic marketing has been around seemingly forever. Infographics have proven to be a fruitful way for marketers to discuss topics in an easy-to-digest (and easy-to-share!) format. Even the most difficult-to-comprehend information becomes understandable to the masses when coupled with images and charts that help audiences visualize what the author is actually trying to say.
Infographics and search engine optimization (SEO) have gone hand in hand for a long time. Rest assured, this marriage is not a trend; when you make infographics for SEO, you’re more likely to gain backlinks to your site, which is a huge ranking factor for Google and other search engines. Infographics also help you sell your brand as an authority in your industry, and the more authoritative your brand is — and the more value you can bring to search engines’ audiences — the more likely you are to land at the top of the search results.
With this said, let’s talk a little more about your infographics SEO strategy and see if you’re checking the boxes for infographic optimization.
Are Infographics Still Effective for SEO?
The short answer to this question is: absolutely! Yes, infographics are definitely still effective for SEO, and more than likely, this fact isn’t changing anytime soon. They are visual forms of content that are engaging, memorable, and easy to understand. The most cutting-edge marketers, educators, and entrepreneurs use infographics, so why aren’t you?
Successful infographics comprise several elements, such as color, visuals, and facts. When they come together the right way, you’ll entice your audience to want to learn more about what you have to say, and in the end, you might wind up with a few more followers than you had before you hit that coveted “publish” button.
Benefits of Using Infographics in Your Content
We’ve touched on some benefits of using infographics in your content, but this topic is worth a deeper dive. The following are a few of our favorite benefits you might be missing out on if you’re not delving into the infographic realm:
1. Infographics Are Visually Compelling
In a never-ending sea of content, well-made infographics will catch audiences’ eyes. When made with colorful imagery, they stand out and aid in drawing viewers’ attention. Bear in mind that humans are visually wired; in fact, color visuals can increase recall significantly.
In other words, great infographics not only help your target audience remember what you said, but they’ll also remember the brand that said it.
2. Infographics Help Improve SEO
Yes, this is the point of this post, so let’s talk a little more about SEO and how infographics relate to great search engine optimization strategies.
Infographics are effective channels for driving more traffic to your site, boosting your ROI, and bolstering conversion rates. Generally speaking, infographic images are widely used across the internet for email marketing, blogs, and social media purposes. They’re also one of the most versatile types of content your business can have in its marketing arsenal, with each post improving your brand’s visibility.
3. Infographics Can Be Easy to Create
Infographics (some, not all) can be simple to create, share, and use across multiple platforms. Depending on the design elements needed, they can be fairly simple to put together on your own. However, sometimes if you want something more complex, an experienced graphic designer is an excellent person to lean on.
When you use this cross-promotion opportunity correctly, you’ll increase engagement and conversions. To boost your site’s visibility on Google and other search engines, add alt text, a title, and a description to your infographic. You want to ensure your infographics are as shareable as possible; in doing so, you’ll increase your chances of having them appear higher in searches.
4. Infographics Help You Tell a Story
Infographics often assist people in understanding complex concepts because they provide visual aids such as charts, graphs, and diagrams.
They can be used in both image and text forms and are helpful when you need a subject to write about on a deeper level (in forms such as blogs). With that said, if the infographic isn’t telling viewers something new, they’ll quickly tune out. It’s important to strike a balance by using text that conveys a compelling story while backing your message up with relevant data that creates an effective, attractive visual.
Infographic SEO Best Practices
Generally speaking, most infographics are great infographics, but if you want them to boost your SEO efforts, you need to put a little more work into them.
- Do your keyword research. Any marketing content starts by choosing the right keywords; infographics are no exception. Optimize them for particular keywords or phrases to ensure you get the most from your efforts.
- Name your files accordingly. Your file name should never be something like “infographic_01_useme.” Instead, be sure you include your selected keywords within your file name. Google can’t read the actual content of your infographic, but it can read the file name!
- Add alt text. Alt tags, which are used within the HTML code of your page, describe what the image represents. This is important because it helps the search engines better understand the image, and it’s also vital for accessibility purposes, ensuring folks with screen readers can access the content you’ve put out into the world.
- Optimizer header tags. Utilize H1, H2, and H3 header tags to your advantage. This helps Google scan your page and understand what you’re trying to tell viewers.
Touch Base with Zero Gravity Marketing
Zero Gravity Marketing is a company that’s filled with SEO experts of all kinds. If you need help making the most of your infographics — or if you need assistance creating them from scratch — we’re here to help! Reach out to us to learn how we can help you optimize your infographics today!
