Link Building Techniques for 2014
Link building should be an important part of any SEO campaign. Moz explains that links help show search engines which sites and pages are useful or commonly visited. Therefore, link building involves trying to get links around the internet that direct people to your site.
With changes to search engine algorithms, some companies have become nervous about link building because they think it might have a negative effect on their sites. Link techniques have changed over time and Google has penalized certain techniques, but link building itself has not gone out of style. The trick is to stay up-to-date with current techniques. Here are some link building methods for you to follow for the rest of 2014.
Stay Current With Google’s Methods
Google itself gives link building as one method to create a “Google-friendly site,” noting that links can help your site show up higher in Google search results. Nonetheless, Google only rewards natural links that show someone thinks your site is important and helpful.
Avoid unnatural links, which include link schemes and other methods used to try to trick the search engine into thinking a site is popular or useful. Read Google’s Webmaster Guidelines for more in-depth tips and methods for keeping up with Google’s approved link building techniques.
Put a New Spin on Old Links
In an article on Search Engine Journal, Razvan Gavrilas comes up with insightful ways to renew old information, turning it into links for your site in the process. Find outdated infographics and inactive links around the web, and then create new content based on what those links or pieces of content covered.
Then, contact the owner of the site or the infographic letting them know that you updated the information and asking if they would like to link to your new, updated page instead of the outdated or unmaintained one they are currently promoting.
Focus on High-Quality Content
Cheap content mill and overseas content has largely gone by the wayside as Google now rewards high-quality content. Digital Current explains that content is a way for you to build quality links for your site. When you have relevant, well-researched and useful content on your site, others will naturally want to link to it because of its quality.
To create the right kind of content for your site, observe the kind of content that is gaining links and work to emulate it. To help determine which content is working, use tools like Open Site Explorer and Feedly. You want to look for the topics that are popular, as well as the formats. For 2014, popular formats include lists, infographics, reports and guides, among others. Also, be sure to promote your content to spread its reach and make sure it receives links.