Whether you’re looking to brush up on your search engine optimization (SEO), master the process, or switch the software you have been using, Moz is the tool for you. Moz is an expert resource to simplify SEO and even offers educational tools and community support. At Zero Gravity Marketing (ZGM), our SEO strategists know the ins and outs of Moz and how it can help businesses grow. For that reason, we have created the ultimate guide of Moz best practices and how to’s:
What is Moz?
Moz is a search engine optimization tool that has it all. This software is ideal for all businesses looking to improve search rankings, drive traffic, and get customers. They have two versions of their tool, Moz Pro and Moz Local. Depending on your end goals, one option may be better than the other.
Moz Pro is the complete all-in-one website SEO tool that has success built into its core. The platform offers keyword research, link building, website audits, and page optimization insights rolled into one. Moz also has a link analysis tool, competitor information, and MozBar technology to view live page metrics directly in your browser. On the other hand, Moz Local is perfect for SEO-integrated business listings. This tool helps customers find you online with local listing management and displays how consistent your business’s location appears across the web.
If you’re someone who wants to keep adding to your digital marketing services with easy-to-use software, Moz has the options for you. Fantastic additions include Moz STAT, which provides a more in-depth search engine result page (SERP) tracking technology, and Mozscape API leverages the world’s largest link index.
How to Use Moz
Now that you know all about Moz, you’re ready to learn how to use it. Moz has made their software easy to use and understand, so even if you’re not an SEO expert, you can still make the most out of the tool. Both Moz Pro and Local are set up with a dashboard-style display that shows metrics, diagnostics, campaigns, and more.
Once you’re in Moz software, everything is laid out to quickly direct you towards what you’re looking for. Plus, after the software performs its automatic weekly crawls, it will notify you of any issues to fix before becoming more significant on-page SEO problems. With Moz, everything is at your fingertips to take full control of your website’s SEO.
Moz Best Practices
You don’t only want software that will neatly tie together keyword research metrics; you want to really know how to make the most out of it with SEO secrets and tips. Take a look at some of our Moz best practices and recommendations to learn exactly how to take advantage of this SEO tool:
Connect Your Google Analytics Account
Once you have set up a new Moz campaign to begin tracking SEO efforts overtime, connect your Google Analytics account to integrate your website data. That way, you have all the data you need in one place.
Find Keyword Suggestions From Keyword List
If you’re looking for more keyword suggestions, you can explore them directly in your Keyword List. Simply tap the magnifying glass on the dashboard to begin your keyword research.
Use Link Intersect to Look at Competitor Data
The Link Intersect tool found within Link Explorer in Moz will display sites that are linking to your competitors. Using this tool is a fantastic way to explore your competitor’s data without leaving the Moz software. This also may provide you with some helpful ideas for your own keyword research.
Monitor Brand Management With Custom Reports
Search engine optimization isn’t the only process you can track in Moz. With Links and Keyword Explorer, you can monitor brand management in your custom reports. By simply using these tools, you can find how consumers are talking about your business with a click of a button.
Review the Discover Tab to Improve Page Optimization
With Page Optimization in Moz, you can observe how optimized pages on your website are doing and identify any improvements. However, you can also view actions to optimize the page for higher rankings by reviewing the Discover tab. Not only does Moz help you improve page optimization, but it suggests ways to get better.
Improve Your SEO Ranking With ZGM
Whether you’re a beginner, seasoned, or an expert, Moz SEO software can help your business. It is a platform that displays all of your search engine efforts in one place and then some. Looking for help with your brand’s SEO strategy? Reach out to ZGM today!