The latest population projections from the U.S. Census Bureau show that in the next decade, one out of every five people in the United States will be at retirement age or older. Given this statistic, it’s no surprise that the home care and assisted living industries are some of the fastest-growing sectors of the economy. However, with so many families searching for the right home care or assisted living facility, competition between agencies is fierce. This is especially evident in online marketing.
Let’s take a look at how a robust SEO strategy can help senior home care and assisted living facilities stand out from the competition.
The Importance of Local SEO
While most senior living facilities will not have to worry about competing with similar businesses across the country, they will still have to differentiate themselves from others in their city or county. That’s why it’s important to implement a local SEO strategy that can help you target customers in your area.
The goal of local SEO is to increase search visibility for businesses that serve clients face-to-face. This includes brick-and-mortar storefronts or service-area companies that operate in a specific region.
Understanding the Location Boundaries of Your Target Market
Because local SEO is so critical for home care and assisted living agencies, you need to have a clear understanding of your agency’s geographic boundaries. How far can your therapists, nurses, companions, and other staff members travel to provide home health care and assisted living services? Furthermore, if you care for seniors on-site, you’ll need to determine where families live, and how far they are willing to travel to visit their loved ones at your facility.
Once you work out what your geographic boundaries are, you can focus on specific local SEO tactics that can target potential clients within that area.
Local SEO Tools & Tactics
There are many tools home care and assisted living agencies can use to improve local SEO. However, to utilize these resources effectively, it’s best to enlist the help of an SEO expert. A search strategist can help you make the most of the following tools:
Google My Business
Google My Business SEO is essential for boosting your visibility when someone searches for home care services in their area. You can use Google My Business to enhance what a potential customer sees during their search, including special events, reviews, discounts, and updated information. This tool also enables you to receive questions and provide quick answers for people who found you through a Google search.
For any organic or local SEO campaign, it’s important to have keyword-rich, well-written content on your website. You can drastically improve your rankings by creating useful content that includes local SEO tags for each town, county, and even neighborhood you serve. However, because there is so much competition, it’s important to concentrate on one set geolocation. Being too broad or focusing on a geographic area that is too large can weaken your rankings.
Digital Marketing Services for Home Care and Assisted Living Businesses
Are you looking to increase your visibility to local seniors and their families? Do you want to stand out from the competition and showcase what makes your business the best choice for senior care? If so, Zero Gravity Marketing can help. Our team of marketing experts can create an SEO strategy that’s tailored to fit your business’s unique goals. We utilize all of the most effective tools and tactics to boost your rankings and bring in new clients.