Adriana Lucatino is a Digital Marketing Strategist at Zero Gravity Marketing. Joining the team in April 2017 as a Social Media Strategist, she quickly dove into creating custom social content strategies to provide an engaging and unique experience to each diverse social audience. Her natural creative mind combined with a passion for out-of-the-box thinking and constant drive to challenge the space makes her the perfect fit as a strategist. Since then, Adriana has transitioned to a Digital Marketing Strategist, where she taps into her expertise of social media and other marketing channels to develop tactical plans and detailed recommendations for her clients. By fully immersing herself in their world, within both client and customer experiences, Adriana can present a marketing strategy that is tailored to meet all needs, execute it with a can-do attitude, and have a continued focus on client success.
Adriana earned her Bachelor of Science in Marketing with a minor in Social Media Marketing at Southern New Hampshire University. During her time at SNHU, she upheld two positions on the university’s event planning board, C.A.P.E., as Publicity Chair and Street Team Chair. From off-campus trips and late-night breakfasts to spring concerts, Adriana managed the planning and execution of marketing for all of the organization’s events and through successful campaigns, she earned the 2011 Creative Marketing Award. From there Adriana ventured to Connecticut to study at Quinnipiac University, where she became a Marketing Assistant and managed university social media content while completing her Master of Science in Interactive Media.
Where are you from?
I was born and raised in East Boston, Massachusetts. From there I moved to Derry, New Hampshire for a few years, and now I reside in East Haven, Connecticut.
How did you choose this career path?
During my freshman year of college, I was a member of the university’s event planning board and was given the task of spreading the word around campus for an upcoming spring concert. Learning about all of the ways to tap into students and increasing awareness was fun for me – it became a challenge. After that experience, I knew I wanted to be in marketing.
What do you like most about your job?
I love that there are no restrictions. My creativity is the limit to what I can do.
What is your favorite part of being a member of the ZGM team?
The vibe the team brings to the table is unlike any other company I have worked for. Everyone has a unique personality and a great work ethic, which makes every project even more fun.
What is the strangest job you’ve ever had?
It’s not the strangest job, but I worked in a bakery for a couple of years and was the morning lead baker. I’d arrive at work at 4AM every day and would fry and decorate the donuts and bake the muffins for the day. I’ve also held jobs as an amusement park ride operator and flying trapeze instructor.
What is your favorite quote?
“Great things never came from comfort zones.”
Do you have any pets?
My white mosaic chinchilla, Snowball, is my furchild.
Do you have any hobbies outside of work?
Training on flying trapeze and trampoline. An injury to my hand derailed my progress for a while, but I’m slowly working my way back!
What’s your favorite food? Least favorite food?
Absolutely addicted to buffalo chicken pizza and macarons. You will NEVER see me eating macaroni and cheese.
Pick three words to describe yourself.
John Mayer all day, everyday.
If you were a Crayola crayon, what color would you be?
You’re about to perform in a karaoke bar. What song do you pick?
More Than A Feeling by Boston.
If you could live in a TV show, book, or movie, which one would you pick?