Q: Where are you from?

A: New Haven, CT

Q: How did you choose this career path?

A: I got into digital marketing right out of college, doing mostly content marketing for health care organizations across the country. I then moved into an agency position to do SEM marketing for home contractors. I’m excited to continue to hone my SEO and PPC skills for a variety of clients across industries here at ZGM.

Q: What do you like most about your job?

A: Combining SEO and PPC for local and ecommerce clients to develop a winning strategy across organic and paid channels.

Q: What is your favorite part of being a member of the ZGM team?

A: How smart and outgoing everyone is; always looking for ways to improve and think outside the box.

Q: What is the strangest job you've ever had?

A: Assistant on a farm where I got to help deliver baby horses and cows. It was a really great experience, and very messy!

Q: What is your favorite quote?

A: "All you really need to know for the moment is that the universe is a lot more complicated than you might think, even if you start from a position of thinking it’s pretty damn complicated in the first place." - Douglas Adams, "The Hitchhikers Guide to the Galaxy"

Q: Do you have any pets?

A: A thoroughbred horse named Ever So Grand aka "Ever"

Q: Name one thing on your bucket list.

A: Ride an Arabian horse across the Sahara or Kalahari desert (or both!)

Q: What would you consider to be your greatest accomplishment?

A: I train dogs and seeing the look on a dog’s face when they finally understand exactly what I am asking them to do is so rewarding!

Q: Do you have any hobbies outside of work?

A: Reading, horseback riding, snowboarding, writing poetry, listening to music.

Q: What's your favorite food? Least favorite food?

A: Favorite would have to be Modern Apizza in New Haven. I don’t think I have a least favorite food, but if I have to pick I guess it would be raw mushrooms.

Q: Pick three words to describe yourself.

A: Outgoing, passionate, and adventurous.

Q: Favorite musician or band?

A: Emma Ruth Rundle

Q: If you were a Crayola Crayon, what could would you be?

A: Teal

Q: You're about to perform in a karaoke bar. What song do you pick?

A: "Atlantic City" by The Band

Q: If you could live in a TV show, book, or movie, which one would you pick?

A: The Lord of the Rings

Q: If you could hang out with anyone for a day, alive or dead, who would it be and why?

A: J.R.R Tolkien, Ray Bradbury, or Shirley Jackson. I love classic speculative fiction and they are 3 of my favorite authors.

Senior Local SEO/SEM Specialist

Elizabeth Rule

Elizabeth received her Bachelors in Writing, Literature and Publishing from Emerson College in Boston. She got into digital marketing by doing content marketing for different health care organizations across the country, and then quickly moved into the realm of full Search Engine Marketing including SEO and PPC with her previous company. She thinks the most rewarding thing about SEM is writing content for clients and seeing it rank highly on search engines.

Elizabeth is an avid animal and music lover, as well as a self-proclaimed “foodie”. Her goal is to one day own a multi-acre sanctuary farm for rescue animals of all types, and to host frequent music and BBQ nights in the barn. She also loves to write short stories and song lyrics/poetry.