Q: Where are you from?
A: My early, early years were spent in Killingly, CT; But I went to high school in Preston, CT. Either way, I'm an east of the river guy.
Q: How did you choose this career path?
A: Out of my High School entrepreneurship class, my best friend and I started a ecommerce business. We didn't have any capital for a marketing agency - so we ended up doing everything ourselves.
Q: What do you like most about your job?
A: Creativity. Paid Search, Media Buying and SEO have a stigma of being very data-heavy fields. They are but I like to think outside the box and do things differently.
Q: What is your favorite part of being a member of the ZGM team?
A: ZGM is a great agency, focused on the client. I love being able to do whatever I can do drive results.
Q: What is the strangest job you've ever had?
A: I was a Radio DJ on a Rap station...
Q: What is your favorite quote?
A: "A man has to have goals — for a day, for a lifetime — and that was mine, to have people say, "There goes Ted Williams, the greatest hitter who ever lived." - Ted Williams
Q: Do you have any pets?
A: I do - a 4-year-old Lab & a Mini Goldendoodle puppy.
Q: Name one thing on your bucket list.
A: Visit Ireland.
Q: What would you consider to be your greatest accomplishment?
A: This year I completed Ironman Lake Placid, which is a 2.4 Mile Swim, 112 Mile Bike and 26.2 Mile Marathon on the same day.
Q: Do you have any hobbies outside of work?
A: Triathlon takes up pretty much all of my free time!
Q: What's your favorite food? Least favorite food?
A: De Legna's Vegan #6 Pizza
Q: Pick three words to describe yourself.
A: Creative, Competitive, Goal Oriented.
Q: Favorite musician?
A: I can't remember the last time I listened to something other than kid's music. But if I could pick something to listen to - it'd be anything from the late 90s.
Q: If you were a Crayola Crayon, what could would you be?
A: Red, because it has the highest wavelength interval and I believe it has the most potential to be used in multiple contexts.
Q: You're about to perform in a karaoke bar. What song do you pick?
A: Ha, so I wouldn't... but probably "On a Boat".
Q: If you could live in a TV show, book, or movie, which one would you pick?
A: That'd be a tough decision between 'The Office' and 'Mad Men' - one because I want to get to know Jim Halpert more, and the other because I just want to dress like I'm in the 50s-60s every day.
Q: If you could hang out with anyone for a day, alive or dead, who would it be and why?
A: Ted Williams; He's such a fascinating historical figure who took time out of the prime of his career to serve the country. Then once back in Baseball he just picked up where he left off.
Kevin has always been described as a Swiss Army Knife – his professional career started in web design & development and progressed to building corporate marketing with a “creative marketing” influence. Within the last five years Kevin has moved over to focusing in on the paid media funnel and how optimization of that process can improve ROI for clients. Since Amazon has been a growing influence in the market, the last few years have been dedicated to how marketplaces fit into an individual businesses funnel.
Personally, Kevin decided that adding training for an IRONMAN to being a father of 2 little humans and 2 dogs and husband of a doctoral candidate was a good idea. He’s now a certified IRONMAN Coach – so if you ever get the itch… he can tell you not to do it!