Michael is a Digital Marketing Specialist for Zero Gravity Marketing and joined the team March 2015. For his undergraduate degree, Michael studied Communications with a focus of Advertising & Promotions at Southern Connecticut State University.
Michael believes successful marketing comes from a marriage of research, implementation, and analysis. He says,
In today’s [digital] world, every situation is different and deserves to be looked at with a fresh perspective. Research gives us the information to build on; implementation puts it into practice; and analysis tells us what went right. This is what separates a great agency from an alright one