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Michael Dawson

Digital Marketing Strategist

PrintMichael is a Digital Marketing Specialist for Zero Gravity Marketing and joined the team March 2015. For his undergraduate degree, Michael studied Communications with a focus of Advertising & Promotions at Southern Connecticut State University.

Michael believes successful marketing comes from a marriage of research, implementation, and analysis. He says,

In today’s [digital] world, every situation is different and deserves to be looked at with a fresh perspective. Research gives us the information to build on; implementation puts it into practice; and analysis tells us what went right. This is what separates a great agency from an alright one