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Google Penguin 4.0 is Finally Live: Be Excited

Google Penguin 4.0
23 Sep 2016

We have been anxious about the release of the Penguin real-time algorithm for what seems like forever (it’s been in the rumor mill for almost two years now), and it appears that the day we have all been waiting for has finally arrived! Now, we can officially announce that Google Penguin 4.0 is live. The Penguin algorithm is the one that evaluates the quality of a site’s backlink profile. If it detects spammy or fake backlinks, the site is penalized.

Penguin in the Past

Until now, if a site was penalized from the Penguin algorithm, they had to make the necessary changes and then wait. And wait. And wait. They didn’t get to reap the rewards of their corrections until another Google Penguin update went live, which took over a year in one instance. That is a long time to have to deal with the consequences of a penalty and this wait can be detrimental to a site’s success.

Penguin Today: In Real Time

But now, if a site is penalized due to spammy backlinks, they can rectify the situation a lot sooner—often in a matter of days or weeks. Google Penguin 4.0 is a real-time update, which means as soon as Google re-crawls and re-indexes a page, the penalty can be removed and the site can achieve high rankings once again. Yes, this is a huge deal! Just remember, that also means that if a spammy backlink is detected, the site can also experience the penalty much quicker.

Per Page Evaluation

The fact that the Google Penguin 4.0 is a real-time algorithm is thrilling, but there’s even more to the Penguin update. It also evaluates sites on a granular basis now, instead of judging the entire site as a whole entity. What this means is that if only one or two pages on a site are considered to be impacted by spammy backlinks, those are the only pages that will be penalized. The rest of the site can still remain in good standing.


It’s pretty big day in the SEO world. This is a much-anticipated change that will make a big difference in the rankings of many sites. This is also the last time a Penguin update will ever be announced. Since it is a real-time algorithm, it is constantly being refreshed, so there is no need.


Do you think you have been impacted by spammy backlinks in the past? It’s time to get your rankings back! Contact Zero Gravity Marketing now to get started.