A marketing automation tool helps streamline your company’s marketing efforts so you can focus on other aspects of your business. You can set it up to work with your content management system (CMS), and your CRM (a technology that helps you streamline your marketing, customer service and similar efforts) so they’re all “on the same page.” So which marketing automation tool should you pick for your business? We took a look at a few for you.
1. Hubspot
We think Hubspot has the best features for a marketing automation tool. It allows you to connect your leads with your goals in the system. When you reach a goal with a lead, even if it’s outside of the system’s Workflow (an area of the program that includes the steps, tasks and other factors needed to complete a project or process), the lead will leave your automation Workflow. Basically, that means that you’ll know you were successful with that lead and you won’t continue to harass the lead after reaching the goal, which is something many other marketing automation tools continue to do. After all, you know that harassment is a quick way to lose your lead! Also, this system allows you to create specific goals and track them, helping you control your marketing better, and it can help you find new leads through content. Finally, we’re sure you know that the big thing right now is to personalize an experience for your customer. This system allows you to do that with offers specifically targeted to each lead.
2. Marketo
This system has many positives going for it. It allows you to make campaigns and track them. It can help your company create social apps to attract leads and help you come up with targeted emails. This system prides itself on its marketing know-how and experience, which it uses to help your company improve at marketing instead of just automating the marketing and forgetting about it. Its standout is its analytics feature, which includes time-series data that tracks data in a sequence, to help your company figure out what’s working and what isn’t.
3. Pardot
With Pardot’s lead scoring and grading feature, you can find the right leads for your company. The tracking and analytics features allow you to learn more about your leads to market directly to them. This system helps you figure out which leads are worth pursuing so you can make the most of your time. It also integrates with CRMs to help your company stay organized and on track.
4. SalesFusion
SalesFusion provides tracking of who visits your website, who your company’s right leads are and how your prospects want you to interact with them. It helps you learn more about your leads so you can better market to them. And it helps you streamline and track your marketing efforts.
5. Other Options
Of course, you can choose from a wide variety of marketing automation tools. A couple more for you to consider are Genius and Eloqua. Genius focuses on turning leads into sales in a smart method that moves away from classifying leads too rigidly. Eloqua’s version 10 is easier to use than previous versions. It helps create targeted marketing for all different types of media and it provides more flexibility than some other systems.
