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Why Refreshing Your Content is Vital for Search Engine Optimization

Why Refreshing Your Content is Vital for Search Engine Optimization
12 Sep 2018

The only thing consistent about Search Engine Optimization, or SEO, is that the parameters are always changing. When you want a dynamic, interesting website that Google continues to favor in search results, it’s time to pay careful attention to the content you have and the content you add to your website. When you refresh your content and you look for ways to improve the already existing copy on your website, Google will reward you with solid search engine results. 

Update Your Content Consistently 

Google loves websites that will provide new, or refreshed content for website visitors. When you update your content, you are showing Google that your website is still active. Content should be interesting to your readers and relevant to your industry. By making updates, it provides value to your website, and Google recognizes this value. If you have a website blog, work to provide a new post three times a week to keep your content fresh. 

Don’t Be Penalized by Poor Grammar and Spelling 

When you pay attention to your grammar and spelling, Google will reward your efforts. Take a look at your existing content and update any poorly worded sentences. Read through carefully and look for ways you can be clear in what you want to say. Your website visitors will have a better experience when the grammar and spelling is correct on your website. 

Keep Keywords Up to Date 

Your keywords are vital to the success of your overall SEO. Make sure that your keywords are up-to-date by reading your old content and keeping your keywords optimized. Check over all the tags within your content and change keyword phrases slightly when you have identified more successful keyword phrases. 

Save Time with Content Refreshing 

You may not always have the time you need to write fresh, exciting content from the start. When your time is limited, look to rework your already existing content instead. This will still indicate to search engines that you have updated your website and it will give you fresh relevance in your industry through the eyes of Google. 

Why Unique and Interesting Content Matters for SEO 

With so many websites available that are providing information for searchers, you want to be an authority in your industry. To prove your credibility and relevance, you have to write content that is truthful, engaging, and interesting to your website visitors. Your content is your voice, and when your content is stale, you are not going to look professional to those who come to your website looking for information. 

When you create new content for your website, you have a new opportunity to try out different target keywords. With the vast amount of information available online today, unique content is the only way to stand out among your competition. You are in control of your image online, and when your goal is building brand awareness, what you present on your website is vital to your SEO and brand awareness. Good, strong, relevant content gives your audience something interesting to read and will teach your audience something they didn’t know before. 

As you look to improve your website traffic through SEO, keep your content fresh. Look for new ways to present the information that’s already on your website. Whenever you have something new to share, be creative in your approach. Keep your website visitors engaged with your brand through carefully crafted content that is designed to optimize your search engine results and bring traffic to your website at the same time. 

If you’re looking to update your content and need help with SEO, contact Zero Gravity Marketing today for more information.