• Five Benefits of Amazon Marketing Services

    How to Do SEO Research for the Awareness Stage In the Marketing Funnel

    Search engine optimization (SEO) helps you gain online visibility so the search engines — and the people using them to search for information — can understand your company and what kinds of products and services you have to offer. Of course, that’s only part of the game when it comes to digital marketing. SEO doesn’t…

  • Five Digital Advertising Trends for 2022

    Should I Hire a Search Engine Optimization (SEO) Agency?

    Have you asked yourself, “Do I need an SEO agency?” The answer is a very muddy “maybe.” You see, an SEO marketing agency can offer your brand a ton of benefits, but that’s only true if you’re open to hearing their suggestions and letting them dive in deep on the content you’ve already created and…

  • Common Mistakes in Paid Search

    Paid search is an ever-evolving marketing tactic that can get your services or products in front of your target audience without all the time an SEO campaign may take. However, it is a pay-to-play tactic; thus, it’s very competitive, meaning it’s important to make sure you put your advertising spend to good use. Otherwise, you…

  • How Apple’s Search Engine Compares to Google’s Search Engine

    Have you heard of Apple’s Spotlight? If not, you’re not alone, but rest assured, that will soon change. The new Apple search engine is poised to make big waves, both among searchers and marketers who are used to spending their ad dollars on Google. This new search engine from Apple has been whispered about for…

  • Google Flights Dominates Travel Search

    Google Flights’ Metasearch Engine Dominates Travel

    There is no shortage of options when it comes to booking a flight; travel agents, airlines and metasearch engines (like Google Flights, Skyscanner, and Kayak) are eager to help. Metasearch engines have become go-to booking agent for travelers because they combine results from multiple sources quickly and proficiently. Google Flights has been working its way…

  • Mobile Feature Snippet

    The Expert’s Guide to Featured Snippets: How to Rank in Google Search Results

    When it comes to owning a business, it’s all about competition. With so many companies offering similar – if not, the same – products and services, the rivalry between industry competitors is at an all-time high. So, how do you ensure users will choose your brand over the dozens of others that offer the same…

  • How to Find the Right Keywords for Your Paid Search Campaigns

    How to Find the Right Keywords for Your Paid Search Campaigns

    Keyword research is the blueprint for paid search success. While searching for keywords may seem complicated, it’s actually not difficult. The biggest mistake we often see with companies is that they do not do proper keyword research, which can hurt their performance in the long run. It’s impossible to guess exactly which search terms your…

  • Google Search Tricks You Need to Know

    Google Search Tricks You Need to Know

    When Google’s Hummingbird update launched in 2013, the internet as we knew it was changed forever. This update introduced reliance on natural language processing to recognize voice texture, interests, and behaviors. Keyword stuffing was out, and natural search engine optimization (SEO) that targeted users’ actual intents was in. Now, with nearly a decade passed since…

  • How to Improve Your Quality Score on Google Search

    How to Improve Your Quality Score on Google Search

    Imagine this: You’ve spent hours developing a Google Ads strategy, building out ad groups to target the right audiences, and writing enticing ad copy to make them click. Despite all of your time and effort, your search ads seem to fall short, failing to achieve top ad positions or even appear on search engine results…

  • Voice Search SEO

    When to Invest in Voice Search SEO

    With voice search technology making its way into homes through Alexa and Siri, you may be questioning whether or not your business strategy should be implementing voice search engine optimization (SEO) services. Incorporating voice search optimization (VSO) into your operations ultimately depends on your line of business and your clientele, so it’s essential to know…

  • 15 Paid Search Best Practices for 2021

    15 Paid Search Best Practices for 2021

    The past year was very different for most of us, and many people are looking forward to starting over in 2021. As the new year kicks off, digital marketers everywhere are getting their calendars lined up and embarking on new budget talks. Often, this involves optimizing and streamlining paid advertising strategies to yield even better…

  • Voice Search Optimization

    How to Measure Rankings for Voice Search in 2021

    It’s no surprise that everybody’s vying for those top spots on search engine results pages (SERPs). Of course, there’s only limited real estate on page one, which means not everybody can be a winner. In today’s world, it’s not just about creating SEO that makes the search engines happy; it’s about creating content that’s voice-searchable….

  • Five Ways to Improve Your Audience Targeting for Paid Search

    Five Ways to Improve Your Audience Targeting for Paid Search

    If you’ve ever tried to target your audience through a Pay-Per-Click (PPC) campaign on Google search, you know how important keywords have always been to this process. For a long time, paid search revolved around the creation of keyword lists, where ads were served to users typing in a specific search query. This was beneficial,…

  • Ranking Factors for Voice Search

    Ranking Factors for Voice Search

    With more than half of local searches starting with phrases such as, “Hey, Siri” or “Hey Google,” it only makes sense that your brand should try to capitalize on Voice Search Optimization. For many marketers, the mere idea of getting started with this sort of Search Engine Optimization (SEO) strategy can feel overwhelming. Not to worry…

  • Display Ads vs. Search Ads: When to Use Each in Your PPC Strategy

    Display Ads vs. Search Ads: When to Use Each in Your PPC Strategy

    Advertising is important – there’s nothing new about that. What is a bit new, however, is the plethora of available ad types. Before the internet, marketers had their choice of television, newspaper, and billboard ads. However, in today’s digital age, there are dozens of options, and display ads and search ads are among the most important. If…

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