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Google Search: Your Ultimate Keyword Research Tool
Keyword research is a vital factor in search engine optimization (SEO). You might be working on kickstarting an old blog, or perhaps you’re developing brand-new content. In either case, high-quality keywords will efficiently help you attract consistent, relevant traffic to your pages. Of course, plenty of flashy, fancy tools on the market will help you…
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What Is RegEx? How to Use the Google Search Console Data
Regular expressions (RegEx) are a powerful way to find and manipulate text data. They allow you to search for specific patterns of characters in a text string and then perform actions on that text based on the search results. For example, you could use a regular expression to find all email addresses in a document…
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15 Paid Search Best Practices for 2023
Over the past few years, we have seen a multitude of changes. The way people interact with each other, the way information is provided and consumed, and everyday life for the majority of people worldwide. As we look into 2023, there are no signs of changes slowing down. As the new year kicks into focus…
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How to Do SEO Research for the Evaluation Stage In the Marketing Funnel
In the world of a buyer’s journey, people travel through three phases as they work their way down the sales funnel: awareness, evaluation, and conversion. In days gone by, marketers could skate by using general advertising tactics for anyone who could see their content. Those days are no more, and if you’re truly trying to…
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Becoming an Ad Copy Expert: Understanding Search vs. Social Ads
The objective of any business is, of course, to make money through sales. But growing your brand takes time and effort. The very first step to a successful business is funding efforts that will position your brand to perform. While word-of-mouth marketing can still be effective for local and small businesses, it’s more than…
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10 Organic SEO Tips for Ranking on the Search Engines
Google’s algorithm is constantly updating, which means the organic search engine optimization (SEO) tips you learned five years ago are no longer relevant. It’s important to stay current on which natural SEO rules still apply (and which ones can get you in trouble!). This is where we come in. As your trusted digital marketing agency…
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How to Do SEO Research for the Awareness Stage In the Marketing Funnel
Search engine optimization (SEO) helps you gain online visibility so the search engines — and the people using them to search for information — can understand your company and what kinds of products and services you have to offer. Of course, that’s only part of the game when it comes to digital marketing. SEO doesn’t…
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Should I Hire a Search Engine Optimization (SEO) Agency?
Have you asked yourself, “Do I need an SEO agency?” The answer is a very muddy “maybe.” You see, an SEO marketing agency can offer your brand a ton of benefits, but that’s only true if you’re open to hearing their suggestions and letting them dive in deep on the content you’ve already created and…
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Common Mistakes in Paid Search
Paid search is an ever-evolving marketing tactic that can get your services or products in front of your target audience without all the time an SEO campaign may take. However, it is a pay-to-play tactic; thus, it’s very competitive, meaning it’s important to make sure you put your advertising spend to good use. Otherwise, you…
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How Apple’s Search Engine Compares to Google’s Search Engine
Have you heard of Apple’s Spotlight? If not, you’re not alone, but rest assured, that will soon change. The new Apple search engine is poised to make big waves, both among searchers and marketers who are used to spending their ad dollars on Google. This new search engine from Apple has been whispered about for…
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Google Flights’ Metasearch Engine Dominates Travel
There is no shortage of options when it comes to booking a flight; travel agents, airlines and metasearch engines (like Google Flights, Skyscanner, and Kayak) are eager to help. Metasearch engines have become go-to booking agent for travelers because they combine results from multiple sources quickly and proficiently. Google Flights has been working its way…
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The Expert’s Guide to Featured Snippets: How to Rank in Google Search Results
When it comes to owning a business, it’s all about competition. With so many companies offering similar – if not, the same – products and services, the rivalry between industry competitors is at an all-time high. So, how do you ensure users will choose your brand over the dozens of others that offer the same…
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How to Find the Right Keywords for Your Paid Search Campaigns
Keyword research is the blueprint for paid search success. While searching for keywords may seem complicated, it’s actually not difficult. The biggest mistake we often see with companies is that they do not do proper keyword research, which can hurt their performance in the long run. It’s impossible to guess exactly which search terms your…
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Google Search Tricks You Need to Know
When Google’s Hummingbird update launched in 2013, the internet as we knew it was changed forever. This update introduced reliance on natural language processing to recognize voice texture, interests, and behaviors. Keyword stuffing was out, and natural search engine optimization (SEO) that targeted users’ actual intents was in. Now, with nearly a decade passed since…
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How to Improve Your Quality Score on Google Search
Imagine this: You’ve spent hours developing a Google Ads strategy, building out ad groups to target the right audiences, and writing enticing ad copy to make them click. Despite all of your time and effort, your search ads seem to fall short, failing to achieve top ad positions or even appear on search engine results…
ZGM Awards & Recognition
