• How to Find the Right Keywords for Your Paid Search Campaigns

    Keyword research is the blueprint for paid search success. While searching for keywords may seem complicated, it’s actually not difficult. The biggest mistake we often see with companies is that they do not do proper keyword research, which can hurt their performance in the long run. It’s impossible to guess exactly which search terms your…

  • Google Search Tricks You Need to Know

    When Google’s Hummingbird update launched in 2013, the internet as we knew it was changed forever. This update introduced reliance on natural language processing to recognize voice texture, interests, and behaviors. Keyword stuffing was out, and natural search engine optimization (SEO) that targeted users’ actual intents was in. Now, with nearly a decade passed since…

  • How to Improve Your Quality Score on Google Search

    Imagine this: You’ve spent hours developing a Google Ads strategy, building out ad groups to target the right audiences, and writing enticing ad copy to make them click. Despite all of your time and effort, your search ads seem to fall short, failing to achieve top ad positions or even appear on search engine results…

  • Voice Search SEO

    When to Invest in Voice Search SEO

    With voice search technology making its way into homes through Alexa and Siri, you may be questioning whether or not your business strategy should be implementing voice search engine optimization (SEO) services. Incorporating voice search optimization (VSO) into your operations ultimately depends on your line of business and your clientele, so it’s essential to know…

  • 15 Paid Search Best Practices for 2021

    The past year was very different for most of us, and many people are looking forward to starting over in 2021. As the new year kicks off, digital marketers everywhere are getting their calendars lined up and embarking on new budget talks. Often, this involves optimizing and streamlining paid advertising strategies to yield even better…

  • Voice Search 2021

    How to Measure Rankings for Voice Search in 2021

    It’s no surprise that everybody’s vying for those top spots on search engine results pages (SERPs). Of course, there’s only limited real estate on page one, which means not everybody can be a winner. In today’s world, it’s not just about creating SEO that makes the search engines happy; it’s about creating content that’s voice-searchable….

  • Five Ways to Improve Your Audience Targeting for Paid Search

    If you’ve ever tried to target your audience through a Pay-Per-Click (PPC) campaign on Google search, you know how important keywords have always been to this process. For a long time, paid search revolved around the creation of keyword lists, where ads were served to users typing in a specific search query. This was beneficial,…

  • Ranking Factors for Voice Search

    Ranking Factors for Voice Search

    With more than half of local searches starting with phrases such as, “Hey, Siri” or “Hey Google,” it only makes sense that your brand should try to capitalize on Voice Search Optimization. For many marketers, the mere idea of getting started with this sort of Search Engine Optimization (SEO) strategy can feel overwhelming. Not to worry…

  • Display Ads vs. Search Ads: When to Use Each in Your PPC Strategy

    Advertising is important – there’s nothing new about that. What is a bit new, however, is the plethora of available ad types. Before the internet, marketers had their choice of television, newspaper, and billboard ads. However, in today’s digital age, there are dozens of options, and display ads and search ads are among the most important. If…

  • Email Competitor Analysis

    The Importance of Competitor Research

    As a marketer, you know you need to keep an eye on the competition at all times. You can’t be the best at what you do if you can’t beat the other guys, and you can’t beat them if you don’t know what they’re doing and how they’re doing it. This is where competitor research comes into play. Before…

  • Voice Search Optimization Services

    By the end of 2020, it’s estimated that 50 percent of all online searches will be voice-activated. With this in mind, it’s no surprise that businesses will have to adjust to remain competitive as the popularity of voice search expands. Voice Search Optimization (VSO), in particular, is crucial for maintaining a powerful online presence.

  • Paid Search vs. Paid Social: Which Platform Is Right for You?

    You already know the importance of running Pay-Per-Click (PPC) campaigns to help drive traffic to your website. Not only is this a great way to spearhead efforts to bring in new customers who are interested in your products or services, but it can also be an excellent method for getting your name out in the…

  • Voice Search Intention Categories

    Four Categories of Voice Search Intentions

    It’s estimated that voice search accounts for 50% of all searches in 2020, and the market for voice search shopping can reach 40 billion by 2022. If your business still hasn’t taken advantage of voice search marketing to reach out to potential customers, it’s time to get started. To effectively target the right audience, it’s…

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