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How Much Should Manufacturers Spend on Paid Ads vs. Organic Search Traffic?
Ah, the age-old debate: SEO vs. PPC. Which one should you invest in, especially if you’re in the manufacturing industry? Let’s cut through the buzzwords and get straight to the point. Today, we’re diving deep into how much manufacturers should allocate for ad campaigns versus organic search efforts. Trust us; this is one debate you’ll…
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Skyrocket Your Search Rankings: Unlock 50+ SEO Optimization Tips with ZGMs Ultimate Checklist
Are you tired of seeing your website buried on the second or third page of Google’s search results? Do you want to improve your website’s visibility and drive more traffic to your business? Unlock the secrets to SEO success with our checklist guide! Did you know 61% of marketers say growing SEO and organic presence…
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Unveiling SGE: Google’s Search Generative Experience
Artificial Intelligence (AI) is the unsung hero behind Google’s breakthroughs in providing improved search results to users. Among the company’s innovative experiments is SGE, or Search Generative Experience. Haven’t heard of this term yet? Don’t worry! Here, we’ll discuss an overview of this exciting development, how it operates, its limitations, and how you can seamlessly…
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Mastering ROI: Unlocking Success With Cutting-Edge Paid Search Testing Ideas
Want to make the most of your paid search and Pay-Per-Click (PPC) ads? You’ve probably already been performing ad, audience, and landing page testing. But what can you do to step outside the PPC testing box and get the best possible results from paid search? A lot! If you need some new paid campaign testing…
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How to Start Improving Your Local Search Presence
When someone searches for a business online, such as a type of restaurant or store, they usually look for one close to them, especially if they’re searching on a mobile device. Google knows this, so it tends to show nearby results to searchers. Your brand must be visible to local searchers, whether you have a…
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Tik Tok: The Popular Search Engine for Gen Z
When you have a question, where do you turn for answers? It might all depend on your age. While the “olds,” (anyone who’s a millennial, Gen Xer, or heaven forbid, a Boomer) will turn to Google, Gen Z goes to a decidedly different source when they have a question that needs answering: TikTok. Everyone’s favorite…
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A Beginner’s Guide to Apple’s Spotlight Search
Just as people use “Kleenex” when talking about tissues, they’ve come to use “Google” when they mean search engine or online searching. While Google has been the dominant player in online search for decades now, it’s far from the only option available. As people become more concerned about online privacy and how their information is…
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Google Search: Your Ultimate Keyword Research Tool
Keyword research is a vital factor in search engine optimization (SEO). You might be working on kickstarting an old blog, or perhaps you’re developing brand-new content. In either case, high-quality keywords will efficiently help you attract consistent, relevant traffic to your pages. Of course, plenty of flashy, fancy tools on the market will help you…
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What Is RegEx? How to Use the Google Search Console Data
Regular expressions (RegEx) are a powerful way to find and manipulate text data. They allow you to search for specific patterns of characters in a text string and then perform actions on that text based on the search results. For example, you could use a regular expression to find all email addresses in a document…
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5 Reasons Why Search Rankings Dropped Quickly
Has your website recently been affected by a Google algorithm update or other unidentified digital activity? If so, you’re not alone. Many website owners have seen dramatic google rankings drop, which can be a real shock. Because Google constantly changes its algorithms, it can be challenging to keep up and adjust your website accordingly. But…
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15 Paid Search Best Practices for 2023
Over the past few years, we have seen a multitude of changes. The way people interact with each other, the way information is provided and consumed, and everyday life for the majority of people worldwide. As we look into 2023, there are no signs of changes slowing down. As the new year kicks into focus…
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How to Do SEO Research for the Evaluation Stage In the Marketing Funnel
In the world of a buyer’s journey, people travel through three phases as they work their way down the sales funnel: awareness, evaluation, and conversion. In days gone by, marketers could skate by using general advertising tactics for anyone who could see their content. Those days are no more, and if you’re truly trying to…
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Becoming an Ad Copy Expert: Understanding Search vs. Social Ads
The objective of any business is, of course, to make money through sales. But growing your brand takes time and effort. The very first step to a successful business is funding efforts that will position your brand to perform. While word-of-mouth marketing can still be effective for local and small businesses, it’s more than…
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10 Organic SEO Tips for Ranking on the Search Engines
Google’s algorithm is constantly updating, which means the organic search engine optimization (SEO) tips you learned five years ago are no longer relevant. It’s important to stay current on which natural SEO rules still apply (and which ones can get you in trouble!). This is where we come in. As your trusted digital marketing agency…
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How to Do SEO Research for the Awareness Stage In the Marketing Funnel
Search engine optimization (SEO) helps you gain online visibility so the search engines — and the people using them to search for information — can understand your company and what kinds of products and services you have to offer. Of course, that’s only part of the game when it comes to digital marketing. SEO doesn’t…
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