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How to Measure Success for Voice Search
Voice search optimization is a relatively untapped field in the realm of digital marketing. One study found that the majority of the top-50 eCommerce brands have not yet optimized their platforms for voice search assistants like Alexa or Google Home. In fact, only 8% of these companies have leveraged an Alexa skill, and only 14% have developed Google…
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Dan Hamilton, Junior Search Strategist
Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player, and we know that without him or her, we wouldn’t be the successful marketing firm we are today. With this in mind, we have launched…
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Google’s Responsive Search Ads: What They Are & How They Can Benefit Your Ad Strategy
Released in 2018, Google’s Responsive Search Ads are one of the biggest changes to happen to the digital marketing industry. They are also one of the most important components of your ad strategy. But what are Responsive Search Ads, and how do they differ from traditional search ads? Let’s take a closer look. What Are Responsive…
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Google Extends the Character Limit of Responsive Search Ads
When Google makes changes, everybody listens. After all, the six-letter search giant rules the world in terms of bringing businesses in front of curious searchers who are primed to become loyal consumers. A few weeks ago, Google made a somewhat minor tweak to the way ads appear on search engine results pages (SERPs), which will…
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Why Refreshing Your Content is Vital for Search Engine Optimization
The only thing consistent about Search Engine Optimization, or SEO, is that the parameters are always changing. When you want a dynamic, interesting website that Google continues to favor in search results, it’s time to pay careful attention to the content you have and the content you add to your website. When you refresh your…
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How to Setup Google Analytics Site Search and Better Understand Your Audience
To market products or services, a marketing team must understand what makes customers tick. Google Analytics Site Search can help teams better understand users, user behavior, seasonality, and traffic, and adjust strategies to fit. Setting up Google Analytics Site Search properly can be a serious business boom. User task accomplishment is also a great tool…
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Reputation Management SEO: Improving Your Company’s Search Engine Optics
First impressions have the greatest impact, and nowadays, those impressions come overwhelmingly from search engines. The first thing most customers see about your company is not your web page, your blog posts, or pictures of your product, but the results that come up on Google and Bing. This means that if negative reviews or bad press…
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Learning Local SEO: Voice Search Tips To Maximize Your Marketing Strategy
Modern technology is constantly being reinvented, and no industry is affected by this continuous revolution more than digital marketing. Digital marketing is all about attracting customers with modern communication methods, so whenever a new method is developed or an existing one is updated, the most effective marketing methods change. Few such developments have more potential…
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The Ultimate Guide to Featured Snippets: How to Rank as a Featured Snippet in Google Search Results
For as long as Google has been a search engine, companies have strived to be the coveted number one ranking. But what if there was something even more powerful that you could aim for? Enter, featured snippets. Featured snippets are known in the digital marketing world as position zero, and it is the only way…
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Amazon SEO and Alexa Voice Search
Many agencies today understand the importance of SEO for business but what is often overlooked is Amazon SEO. Does your company sell a product? If so, here’s a fun fact for you, “almost a third of shoppers started on Amazon and just 13% on a search engine.” This came from an article on Amazon SEO…
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How to Compete For Search Rankings Against Amazon and Wikipedia
Let’s talk about a real David and Goliath story: you versus Amazon (if you’re in the e-commerce biz) or you versus Wikipedia (if you’re in the knowledge biz). It’s not impossible to outrank these monster websites, but it will take a top notch SEO strategy. Let’s talk about why you should feel encouraged to compete…
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Long Tail Keywords Help You Win In Search
It is undeniable how competitive search is. That’s why there is an abundance of digital marketing tactics and strategies that must be employed in order to rank highly. And while it’s true that there is a lot that goes into ranking highly on the SERPs, one thing has been proven time and again: keywords matter….
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Is Google Search Going Away for Good?
In July, Google launched a personalized news feed on its app. Instead of sticking to its trademark lone search bar, the app now gathers information about you throughout all of Google’s properties and puts together recommended stories or tasks based on what it thinks you will want. For example, if you have watched a lot…
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How a Blog Can Effectively Boost Your Search Engine Ranking
Achieving the best search engine optimization (SEO) results is a complex and difficult to accomplish process, and many business owners aren’t certain what the best strategies are to help their company reach the top. One thing is clear for almost any business, however: maintaining a blog on your company’s website is one of the most effective ways…
