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Display Ads vs. Search Ads: When to Use Each in Your PPC Strategy
Advertising is important – there’s nothing new about that. What is a bit new, however, is the plethora of available ad types. Before the internet, marketers had their choice of television, newspaper, and billboard ads. However, in today’s digital age, there are dozens of options, and display ads and search ads are among the most important. If…
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The Importance of Competitor Research
As a marketer, you know you need to keep an eye on the competition at all times. You can’t be the best at what you do if you can’t beat the other guys, and you can’t beat them if you don’t know what they’re doing and how they’re doing it. This is where competitor research comes into play. Before…
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Voice Search Optimization Services
By the end of 2020, it’s estimated that 50 percent of all online searches will be voice-activated. With this in mind, it’s no surprise that businesses will have to adjust to remain competitive as the popularity of voice search expands. Voice Search Optimization (VSO), in particular, is crucial for maintaining a powerful online presence.
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Paid Search vs. Paid Social: Which Platform Is Right for You?
You already know the importance of running Pay-Per-Click (PPC) campaigns to help drive traffic to your website. Not only is this a great way to spearhead efforts to bring in new customers who are interested in your products or services, but it can also be an excellent method for getting your name out in the…
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Four Categories of Voice Search Intentions
It’s estimated that voice search accounts for 50% of all searches in 2020, and the market for voice search shopping can reach 40 billion by 2022. If your business still hasn’t taken advantage of voice search marketing to reach out to potential customers, it’s time to get started. To effectively target the right audience, it’s…
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Understanding the Relationship Between Search Intent & Content
At its core, search intent is exactly what it sounds like – the alignment between WHAT a user is searching for and WHY they happen to be searching for it. It isn’t enough to just craft content around keywords anymore. You need to build that content with the context around those long-tail keywords too. In…
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How to Do Keyword Research for Voice Search
It’s no secret that voice search optimization will play an ever-increasing role in the growth and sustainability of online business. For example, some experts predict that the global volume of voice searches will soon reach 200 billion per month! Obviously, you want your company to take as large a slice of that pie as possible. One vital factor…
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How to Measure Success for Voice Search
Voice search optimization is a relatively untapped field in the realm of digital marketing. One study found that the majority of the top-50 eCommerce brands have not yet optimized their platforms for voice search assistants like Alexa or Google Home. In fact, only 8% of these companies have leveraged an Alexa skill, and only 14% have developed Google…
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Dan Hamilton, Junior Search Strategist
Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player, and we know that without him or her, we wouldn’t be the successful marketing firm we are today. With this in mind, we have launched…
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Google’s Responsive Search Ads: What They Are & How They Can Benefit Your Ad Strategy
Released in 2018, Google’s Responsive Search Ads are one of the biggest changes to happen to the digital marketing industry. They are also one of the most important components of your ad strategy. But what are Responsive Search Ads, and how do they differ from traditional search ads? Let’s take a closer look. What Are Responsive…
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Search Engine Optimization (SEO) Services
According to a study done by Search Engine Journal, 93% of online experiences begin with a Search Engine. In the largest digital marketing agencies in the world, search now has it’s own department which was a phenomenon a few years ago. The study details how SEO has matured as a discipline, the importance large digital…
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Google Extends the Character Limit of Responsive Search Ads
When Google makes changes, everybody listens. After all, the six-letter search giant rules the world in terms of bringing businesses in front of curious searchers who are primed to become loyal consumers. A few weeks ago, Google made a somewhat minor tweak to the way ads appear on search engine results pages (SERPs), which will…
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Why Refreshing Your Content is Vital for Search Engine Optimization
The only thing consistent about Search Engine Optimization, or SEO, is that the parameters are always changing. When you want a dynamic, interesting website that Google continues to favor in search results, it’s time to pay careful attention to the content you have and the content you add to your website. When you refresh your…
ZGM Awards & Recognition
