Google Home is Google’s voice assistant that is becoming more commonplace as we speak. In fact, according to ComScore, voice searches will make up half of all searches in a mere two years. It’s clear that SEO for Google Home needs to show up in your digital marketing strategy sooner rather than later.
The good news is, Google has actually come out with an official guide for SEO for Google Home, so it’s not a complete mystery what to do. Here is a look at the four of the top tips you should incorporate into your digital marketing strategy ASAP.
Make Your Content Match the Spoken Word
When people want to look for something on their computer, they type keywords, like “banana bread recipe”; however, when they are talking to their Google Home, they say something like, “How do you make banana bread?” As such, you should make your digital marketing content match this tone. Integrate long-tail keywords using questions that people would actually ask when speaking.
Skip Unreadable Content, like Tables
When purposefully creating content for Google Home, you will want to avoid anything that will be hard for Google Assistant to read or difficult for the listener to understand. Tables of data and clickable links are two such things. Instead, summarize the key points of a table in bullet points that can be easily read aloud, and then use the table as a supplemental image to be enjoyed by visual readers.
Use Schema Markup
Even if your content doesn’t match the exact wording of the spoken inquiry, you can still help yourself be found by telling Google Assistant exactly what your content is about. To do this, you will want to use structured data, or schema markup. With structured data, you can tell the bots exactly what you have to offer so there is no question. There is a slew of markup options available, including everything from product types to recipes to reviews and more.
Remember the Manual Searchers
While integrating SEO for Google Home is important, it’s also crucial that you don’t only create your content for virtual assistants. There are still millions of searches per day on smartphones, tablets, and desktops, and you don’t want to miss out on that audience. Luckily, there is a way to do both by making sure your content is written in a way that can be easily read aloud while still following other important SEO basics.
If you want to customize your digital marketing strategy to capitalize on SEO for Google Home while still ensuring you rank highly for visual searches, contact Zero Gravity Marketing today.