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SEO for Insurance Brokers

SEO for Insurance Brokers
28 Sep 2017

As an insurance broker, you are dedicated to helping your clients protect their future. But first, you have to find these clients. SEO for insurance brokers is paramount to building a strong online presence and establishing the trust you need for people to want to do business with you. Whether you sell life insurance, health insurance, car insurance, or all of the above, SEO for insurance brokers will take your business to the next level.

Have a Responsive Website

No matter how many in-person clients you have, most people will begin their search for an insurance broker online. It is your job to attract them and keep them intrigued. With a mobile-friendly website, you can make sure that your customers will have a smooth, hassle-free experience whether they are researching you at home or on the go.

Post Informative Content with Long-Tail Keywords

In your industry, you are targeting people with all levels of knowledge about insurance, and so you will want to incorporate keywords that cater to each audience. Fill your website full of engaging content, including some that gives basic information about the types of insurance you provide, and others that go more in-depth to attract those that are well-versed in your offerings. In addition to the types of insurance, you will also want to include location keywords in your content.

Build Up Your Online Reviews

Online reviews are not only a crucial part in SEO for insurance brokers, they are also a vital aspect of a potential client’s research. By working hard to provide stellar customer service, and then simply requesting your clients leave an online review, you will be able to boost your rankings and your trust.

Be Active on Social Media

People are not going to do business with an insurance broker that seems dishonest, period. So it’s your job to show them just how trustworthy and honest you are, and that you have their best interest in mind. Social media is an amazing way to accomplish this. Through relatable posts, and maybe even livestreaming, you can show your current and potential clients you are worthy of their business.

Use Pay Per Click

While SEO for insurance brokers is an incredible long-term success strategy, a PPC campaign will get you an immediate increase in web traffic and conversions. PPC is also an excellent way to test drive your long-tail keywords to make sure they get the response you think they will. By using PPC in conjunction with SEO for insurance brokers, you can double your chances of showing up on the SERPs.


As an insurance broker, it is your job to prove to people you are honest and that you have their best interest in mind. With SEO for insurance brokers, you can hone in on your target demographic and show them exactly why they should choose you for all of their insurance needs. To learn more, contact Zero Gravity Marketing now.