As an insurance broker, you work hard to help your customers find policies that meet their needs and protect their financial future. To help as many people as possible, you either need to be able to find clients or give clients the ability to find you. Establishing and maintaining a robust online presence is crucial in today’s market, as it helps establish trust. It also makes you more visible to a broad audience searching to meet their insurance needs. Regardless of which type of insurance you specialize in, SEO for insurance agents will help your business grow.
An experienced SEO agency can help insurance agents build a strong website and improve their online presence. If your website isn’t seeing much traffic and you’re not generating new client leads from online sources, it may be a sign that you could benefit from professional SEO services, like those offered at Zero Gravity Marketing. As you evaluate your online presence, consider the following SEO components:
Keyword Research
To be listed more frequently in search engine results, it is important to know what search terms your potential clients are using. An accurate keyword list is one key starting component in building an effective marketing strategy. Making a list requires you to understand your target client and can be used as a guide for creating website content around the information clients are searching for.
Content
Adding content to your website gives search engines more to work with. Be cautious and understand that the quality of your content also matters. Putting out a plethora of low-quality content will benefit you less in the long run compared to presenting high-quality content. The latter will inspire readers to share your content, and other websites will want to backlink to it.
Meta Tags
Meta tags, or title tags, provide readers with a description of your webpage in search engine results. Using keywords in your meta description helps your page appear higher in relevant searches. It also gives readers a general idea of what the page is about without having to click on it. When potential clients have the choice between two search results and one provides a clear description of what they’re searching for, a result without a meta description may go unnoticed.
Build Up Your Online Reviews
Online reviews are helpful for insurance agents in multiple ways. Potential clients read online reviews to help get a sense of the quality and trustworthiness of insurance agents. Additionally, online reviews are a crucial component of SEO, as high-quality positive reviews can help improve visibility in search engines. By providing your current customers with a positive experience, you can request they leave an online review to help boost your trust and search engine rankings.
Have a Responsive and Mobile-Friendly Website
Most consumers today begin their search for services through an internet search. You could have the best brick-and-mortar space around, but an unresponsive website could cause people to write you off as an option before they ever set foot in the door. We’ve all experienced the frustration of a website that doesn’t load well or isn’t mobile-friendly, which leaves a bad impression on visitors. Ensuring a smooth and hassle-free website experience is often a crucial first step to keeping clients interested in your services.
Be Active on Social Media
A business’s positive presence on social media continues to be essential when establishing trust and relatability with consumers. Social media is a valuable tool that you can use to demonstrate your professionalism and honesty. It also allows you to show potential clients what you have to offer through sharing helpful written or video content. Engaging and helpful social media content could lead potential clients to you without them even having to find you on a search engine. Creating relatable content consumers want to engage with and share with others can help drive traffic to your main website, resulting in new potential clients.
Use Pay-Per-Click (PPC)
A long-term SEO strategy requires time and patience before the benefits are fully realized. For short-term solutions, consider using a Pay-Per-Click campaign for an immediate increase in web traffic. This can be helpful for new insurance agents who haven’t had time to establish a strong online presence or for established agents who are just starting to commit to improving their SEO. PPC campaigns allow insurance agents to target a specific demographic to get quick traffic and test keywords to help develop their long-term SEO strategies.
Employ Link Building
Link building is a highly effective SEO tactic that requires businesses to create content worth sharing. Links signal to search engines that your website is a quality resource. This means the more links that lead to your website, the higher you will appear in search results. Including resources on your website, such as helpful blog posts, is one effective way to build SEO long-term.
When Should Insurance Brokers Hire an SEO Agency?
As an insurance agent, you are likely targeting a specific demographic in your local area. Local SEO services are important to help you optimize your website for local searches. Consider hiring an SEO agency to help you rank higher in your local area searches if you’re noticing traffic coming in from locations far away from your agency or if you’re not getting much traffic to your website in general. Insurance agency digital marketing is complex and requires comprehensive strategizing, so getting the help of an experienced SEO agency can help.
Get SEO Support You Can Trust
Let’s face it – you are trained to be an insurance agent, not an expert in insurance SEO. If you are hoping to improve your insurance agency’s online presence, professional insurance SEO services can help you land higher search results and increase traffic to your website. SEO may seem simple, but it requires carefully implementing several strategies that work together to get you ranking higher organically. Contact Zero Gravity Marketing, a premier digital marketing agency in CT, to learn how we can help you reach more potential clients.
