The internet has completely changed the way homeowners find a landscaper. While word of mouth will certainly get you new business, SEO for landscapers has become paramount to business growth. If you aren’t showing up in search results, you are missing out on a lot of new clients. To gain the business you deserve, these are the SEO for landscapers steps you should take:
Step 1: Make Sure You Have a Mobile-friendly Website
Google continues to put more and more importance on mobile-friendly sites, so rule number one for SEO for landscapers is to make sure that you have one. Believe it or not, a lot of landscapers don’t even have websites at all, so if you create one and make it functional on smartphones, you will be a few steps ahead of your competition.
Step 2: Get in with Google Maps
While a website is the first step, the next thing you need to do to improve your SEO for landscapers is to create a business page with Google so you can show up on the all-important map that is at the top of local search results. That way, when someone searches “landscaper in (your city)” you are sure to be seen.
Step 3: Add Valuable Content Regularly
The third rule for SEO for landscapers is to make sure you are posting new content to your site frequently. In order to do its job on the search results, the content should be valuable to the reader, well written, and contain geography-focused keywords (mention the city and state you service).
Step 4: Launch an AdWords Campaign
A pay-per-click campaign is a valuable tool when it comes to SEO for landscapers. Not only can you use an AdWords campaign to attract new website visitors, you can use it for valuable keyword research to incorporate throughout the rest of your site.
Step 5: Be Social
When you interact and engage with clients (and potential clients) on social media, you have the chance to build trust with them. You can also share links to your website, which can increase your traffic and your clout with Google.
Step 6: Encourage Positive Reviews
Your online reviews are an important ranking factor that Google takes into consideration. After all, they want to maintain their reputation by offering their searchers the best landscapers in the area. Encourage your clients to post reviews on Yelp, Google Plus, and Angie’s List to help your brand grow.
SEO for landscapers is not an easy task, but it is one that will continue to pay for years to come. The secret is to keep at it and be consistent. If you can do this, you are sure to see results.
But if you feel more comfortable in the sun working on your next landscape design, you can leave the hard work to us. We are pros at building gorgeous, functional websites and we will incorporate all of the above rules for SEO for landscapers (and many more!) to get you the traffic and the business you desire. Contact Zero Gravity Marketing today to put SEO to work for you.