Duplicate Content Checkers For Website Content
Originality is key. But sometimes, it’s easy to accidentally duplicate content. Unique content not only keeps your audience hooked but also sends a positive signal to search engines like Google. Conversely, plagiarized or duplicated content can cause a severe blow to your online credibility and SEO efforts. At this juncture, the value of a duplicate…
What Are Your Money or Your Life (YMYL) Pages?
As entrepreneurs, we all know that having an online presence is crucial for a successful business. With the internet offering a vast landscape of opportunities, it’s essential to understand how Google evaluates and categorizes content. Enter “Your Money or Your Life” (YMYL) pages, an acronym coined by Google that plays a critical role in determining…
The Difference Between Click Funnels and Landing Pages
Click funnels and landing pages appear very similar at first glance and people often confuse the two. However, when you dig deeper into the details, it is evident that there are many elements that set them apart. Click funnels and landing pages are both important aspects of a lead generation marketing strategy but they each…
How to Reduce Bounce Rates
You put a lot of time and effort into creating your website. You want visitors to spend time checking it out, learning about what your brand does, and, ideally, taking the next step. But a quick look at your stats reveals that people come to your site and quickly leave. Your bounce rate is high,…
9 True Digital Marketing Benefits of Guest Posting
If your business is looking to climb up the search engine results pages (SERP), boost your search engine optimization (SEO), and effectively reach your target audience, you need to create guest posts. Before we get into the details of how these articles can help your marketing campaigns, you’re probably wondering what exactly is guest posting…
What is E-E-A-T?: How to Improve Your Content & SEO Strategy
The idea behind Google’s E-E-A-T is quite simple. We all need to eat to live, and that notion extends to your website content, too. So, let’s dig in a little, shall we? Often referred to as the “Medic” update, industry experts began to notice Google’s positive perception on high-quality content (formerly referred to as E-A-T.)…
Top 5 Strategies for Enhancing Mobile SEO Performance: Optimizing for Success
Optimizing for mobile search is essential in today’s digital landscape, since most users search the web using mobile devices. Your online presence must be crafted with mobile SEO best practices in mind to ensure that you’re reaching your target audience and providing them with the best possible experience. Establishing a proper mobile SEO strategy improves…
Best Digital Marketing Strategies for 2024
While 2023 has come to an end, it’s fair to assume that the new year may hold onto the same stresses and forced changes the last one challenged us with. Even so, it’s time to push forward and keep your sights on better times ahead. At Zero Gravity Marketing (ZGM), we believe the best way…
Email Marketing Trends to Watch for in 2024
According to HubSpot, on average, for every dollar spent on email marketing, there is a 4200% ROI. Unfortunately, not all organizations realize this massive return. As a result, they continue to send emails that don’t resonate with their consumers. Even worse, they ditch email marketing altogether after a few unsuccessful attempts. So, what do you…