Are you looking to hire a new digital marketing expert? Whether you are interviewing a firm or someone to help you in-house, it is important to ask specific questions to determine how well they know their stuff. Here are six interview questions to help you hire the best digital marketing firm or digital marketing employee:
#1: How would you define digital marketing?
This is a really important question. After all, if you’re paying someone to boost your online presence, you want to know they are knowledgeable on the basics.
Answer: The process of reaching out and engaging with customers and prospects through digital media. Examples include social media, SEO, PPC, email, your website, or any other digital avenue.
#2: What is a sales funnel and why is it important?
Part of a solid digital marketing strategy is having a strong sales funnel. It is crucial to ensure your digital marketing expert has the necessary knowledge and skills to make one work.
Answer: A sales funnel is a digital marketing model where potential customers are led through a series of actions and events that ultimately lead to a map that resembles the shape of a funnel. This is important because it is how you should walk your customers through the buying process.
#3: Why is online marketing preferred over offline or traditional marketing?
Understanding this difference is imperative as you want to hire a digital marketer who not only gets why online advertising is important, but also knows the reasons why it is better than traditional marketing.
Answer: Online marketing increases engagement, allows for easy to measure campaigns, and can be targeted towards specific personas. With traditional marketing, your brand is limited to geographic boundaries, can be costly, and is extremely hard to measure. This response could vary depending on the overall knowledge of the person being interviewed, however, they should be aware of both marketing types and their pros and cons.
#4: What is the most effective way to increase traffic to a website?
This is an especially good question to ask a digital marketing firm you’re looking to hire. Competency on how to do basic tasks—such as increasing website traffic—is important when determining whether a marketing partner is knowledgeable.
Answer: Search Engine Optimization (SEO), Pay-Per-Click ads (PPC), and a solid content strategy are important. Why? SEO increases the visibility of your brand’s content in search results. PPC leads to an increase in traffic at a quicker rate and obtains excellent targeting and measurement abilities. Blog and content writing increases brand awareness and educates visitors, which results in generating visits and traffic to your website. It is crucial to create a good, overall user experience for those that visit the website.
#5: What are some digital marketing tools you have experience with, and which one is your favorite?
This is an answer where you’ll likely see your digital marketing candidate get excited. There are some fantastic tools out there and everyone has their favorites for varying reasons.
Answer: This answer will likely change from person to person. However, the most common include Moz, DataStudio, Google Ads Manager, Ahrefs, Google Search Console, Screaming Frog, Google Merchant Center, Google Analytics, SEMRush, and Hootsuite.
#6: Describe a digital marketing campaign you previously worked on. What approach did you take and how were you successful? What wasn’t successful?
With this question, you are looking for honesty. Not all digital marketing campaigns play out to the desired outcome and each one may have a unique strategy depending on the goal. It is important to look at this objectively.
Answer: Again, this is another one that will vary from one person to another. What you really want to hear is an answer that accentuates success but doesn’t gloss over any failures. Did they promote a specific company goal and consumer action? What could they have done differently? You want the person you are interviewing to explain their strategy from start to finish, discussing any tackled challenges or audience issues they may have come across. This will provide insight into not only how they create digital marketing campaigns, but how they pivot when faced with a problem and adjust accordingly.
Looking for a role at a Digital Marketing Agency? Why ZGM is the best choice
Here at Zero Gravity Marketing, we believe great content comes from those who understand the field and know what it takes to construct strategies for all kinds of clients. When hiring marketing professionals, our agency looks for those who can answer questions based on the criteria above. We don’t just hire anyone — each employee brings varying specialties to the table and genuinely love what they do. If you are an individual who knows their stuff about everything marketing, check out our job listings and see if you’ve found a match in us.
Hiring a digital marketing team member or company doesn’t have to be difficult. These six questions are a great way to ensure you’re partnering with the right candidate.
At Zero Gravity Marketing, we take pride in helping you conquer all of your digital marketing challenges. Our knowledgeable and experienced team is here to answer any questions you have along the way. Please get in touch with us today to start the conversation!