There’s no doubt about it: Social media is integral to the success of your business. It helps you expand your reach, build brand recognition, and increase your client base. However, it also plays a critical role in your efforts to give back to the community through philanthropic work.
Below, we’re breaking down everything you need to know about using social media for the greater good. Let’s take a look!
The Human Side of Business
In today’s digital world, companies can stand apart from competitors by expressing authenticity through their social media presence. Thanks to the more conversational tone of social media, you can interact directly with customers and create content that demonstrates not only your industry expertise but also your interests and values as an organization. By showing this level of humanity, you allow your audience to understand not just what you do but why you do it.
Following Your Passions
When choosing a cause to support, it’s important to select a project you’re passionate about. If you can explain the why behind your actions, the message will resonate stronger with your audience. Additionally, when you let your audience see the passion you have for a particular cause, they’ll get a glimpse of the humanity behind your brand and develop a more emotional connection with it.
Different causes may attract different people. Therefore, to reach your intended audience, it’s crucial to select the social media platform they are most likely to use. Whether you choose Facebook, Twitter, or Instagram, it will be easier to connect and secure their help in achieving your goal by taking the project directly to them, rather than casting a wider net.
Establishing Authority
Just as you use social media to promote your services and position your brand as an industry leader, you can also raise awareness of your cause and remain at the forefront when people consider donating. Specifically, by creating valuable content that your audience can share, you can establish brand authority for the topic at hand. The more that people see your content and re-post it, the more they will recognize you as a leader in your industry and for the cause you’re supporting. Then, when it comes time for customers to choose a business or cause to support, they’ll be more likely to reach out to you directly.
Maintaining Transparency
When sharing a charitable project with your audience, you should not only be clear about your intentions, but also about the role they can play in supporting it. By providing easy steps to follow and tangible proof of where their donations go – whether it’s building a house or providing meals – you’ll help them feel like they’re really making a difference, which ultimately increases their chances of participating.
Building Customer Loyalty
The beauty of using your business platform to do good in the world is that you’re helping improve the lives of others while still building your brand. Creating these authentic connections with current and potential customers can ensure that you remain at the top of their list when they are deciding between you and your peers.
Support the Causes You’re Passionate About with Help from Zero Gravity Marketing
Whether you want to bring awareness to a disease or contribute to disaster relief efforts, social media is a great place to start. By tapping into your audience, you can generate support for a cause you’re passionate about – and foster more authentic relationships with your customers along the way.
Ready to get started? Zero Gravity Marketing is here to help! Contact us today for more information about how our team can develop a social media strategy that allows you to give back to causes that are close to your heart.
