Debunking the Myth: Anyone can do Social Media Marketing
Giving social media tasks to an amateur is a great way to irretrievably harm campaign management and brand reputation. You know the recent social media snafus with Russian patriots angered at Coca-Cola for tweeting “#BanCocaCola,” MTV Australia’s offensive tweet about America Ferrera and Eva Longoria at the Golden Globes, and Total Beauty’s social media fail in their confusion over Whoopi Goldberg and Oprah Winfrey. Social media marketing is no joke, and not just anyone can do it. Analysis, research, marketing intelligence, along with common sense and good taste are some of the basic requirements often overlooked when amateurs create your social media marketing campaign. If you want to successfully build your brand, social media marketing is an effective and complex tool that should be managed by professionals. Here are some social media marketing statistics to help prove our point:
- More experienced marketers, with at least two years of experience, spend more time on social media activities (6+ hrs.) than those just starting out (-5 hrs).
- 93% of marketers are utilizing Facebook for social media marketing.
- 92% of marketers said that social media was important to their business.
- Over half of marketers spending at least 6 hours weekly on social media report a reduction of marketing expenses.
- 64% of marketers are using social media for 6 hours or more and 41% for 11 hours or more, weekly.
- Marketers with more years of experience using social media tend to spend more time on social media marketing weekly.
- 90% of all marketers indicated that their social media efforts have generated more exposure for their businesses.
- 61% of those investing a minimum of 6 hours per week in social media marketing saw improvements in search engine rankings.
- 81%+ of participants found that increased traffic occurred with as little as 6 hours per week.
- Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest and Instagram were the top seven platforms used by marketers, with Facebook in the lead.
- Facebook dominates in the B2C space (65% of marketers select it as their number-one choice). However, for B2B marketers, LinkedIn passes Facebook and Twitter plays a much more important role
- The top four benefits to social media marketing are increased exposure (90%), increased traffic (77%), development of loyal fans (69%), and marketplace insight (68%).
What Are Your Social Media Goals?
Should someone just starting out drive your social media engagement? Are you asking for blogs, tweets and posts without aligning your efforts to business goals, coordinating marketing strategy and tracking campaigns?
Your social media presence is just as important as the rest of your business. Contact Zero Gravity Marketing in Connecticut, your results-driven full-service agency, for the insight and experience to successfully develop and implement your social media strategy, starting today.