Halloween is just around the corner, and needless to say, things are getting a bit spooky around here. So, in the spirit of the upcoming holiday, we’re busting a few of the scariest social media myths and discussing some important statistics you need to know. Let’s take a look!
Common Social Media Myths Debunked
When it comes to social media myths, it’s crucial to separate fact from fiction. If you don’t, you could be missing out on strategies that can help your business grow. Therefore, to get the most out of social media marketing, you need to know the truth about what works and what doesn’t.
Myth 1: Facebook Is Overrated
With many people in younger generations claiming they prefer social media platforms like Snapchat, it may seem like Facebook is on its way out. However, the statistics say otherwise. According to Statista, the most active users on Facebook are between the ages of 18 and 34. Therefore, if your brand’s audience falls within this age range, you still need to include Facebook in your social media strategy.
Myth 2: Using Videos for Marketing Is Just a Trend
When it comes to engaging digital marketing tactics, video content has proven to be more than just a trend. Instead, they are a powerful tactic for grabbing your audience’s attention and keeping them engaged. In fact, according to Brightcove’s 2018 Video Marketing Survey, 53 percent of consumers engage with a brand after watching a video on social media.
Myth 3: You Have to Schedule All of Your Content Ahead of Time
Scheduling out social media content is an easy way for brands to save time during the week while remaining active and consistent online. However, it’s also essential to engage with followers using “in-the-moment” content like Instagram stories and live streams.
Myth 4: The More Content You Post, the More Successful You’ll Be
There’s a common misconception that posting a lot of unique content is the only way to be successful on social media. However, this is far from true. Brands with limited time can still engage with users and grow their audience by following two simple strategies – content curation and content repurposing. By sharing other users’ posts (such as photos created by influencers), you can add a bit of diversity to your feed, which helps to keep your followers engaged. Just be sure to give credit where it’s due!
Brands should also repurpose the content they already have and use it across various platforms. For example, if you’ve written a long blog post, consider pairing it with social media content to ensure your audience sees it.
Social Media Stats You Need to Know
Now that you’re aware of the common myths surrounding social media, it’s time to break down the facts. Here are a few of the most important statistics you need to know:
- Facebook’s user base is roughly seven times greater than the population of the United States.
Roughly 325 million people are living in the U.S. While this number may seem large, it’s nothing compared to Facebook’s user base of 2.4 billion. With this in mind, it’s important to have a presence on this platform if you want to reach more potential customers.
- Instagram has 500 million daily active users.
With 500 million daily active users, it’s clear that brands need to up their game on Instagram if they want to improve customer engagement.
- Facebook posts with images get more engagement.
When it comes to social media, images are everything. In fact, posts with imagery receive 23 percent more engagement than text-based content. Therefore, you should plan to include graphics, photos, or videos in all of your Facebook posts.
- Every month, billions of users participate in Facebook groups.
With over 1.4 billion users actively utilizing Facebook groups each month, this feature is a powerful way for people to connect online. Use this to your advantage by connecting with your customers and leads in relevant groups.
- Companies ignore more than half of the Facebook questions they receive.
Connecting with customers is the whole point of using Facebook for your business. However, research shows that companies ignore 70 percent of the messages they receive. Allow yourself to stand out from the crowd by responding to all of your online inquiries shortly after you receive them.
Boost Your Social Media Presence with Zero Gravity Marketing
Now that we’ve busted the spookiest social media myths, it’s time to take your digital marketing to the next level. Zero Gravity Marketing offers effective social media services that can help you increase your awareness and build long-lasting relationships with your customers. For more information, or to schedule a meeting with one of our social media gurus, contact us today!