Email marketing is a strategy that doesn’t appear to be going out of style. From increased brand awareness to measurable results, this approach is completely tailored to you and your company. Deciding to use email to reach new prospects and established consumers is easy; it’s deciding what email marketing platform you want to use for your campaign that can be tricky.
The experts at Zero Gravity Marketing (ZGM) know what email marketing services are worth investing in and which to avoid. We gathered the top competitors in the industry that will automate your marketing workflows, send better emails, track your data, and build a strong relationship with your audience.
The email marketing platform Mailchimp is one of the best. Their all-in-one medium covers everything a marketing strategy needs to: audience, brand, and integrated campaigns. This platform provides expert tools and guidance to build your business effectively and efficiently. Mailchimp pricing is flexible and offers four different plans you can move through as your company grows. Not only is this platform General Data Protection Regulation (GDPR) compliant, but it also has built-in security to protect your data and over 300+ app integrations. From retail to mobile and web apps, startups, agencies, and more, everyone in the industry uses Mailchimp’s email marketing platform
- Ready-to-use campaign templates
- Product recommendations
- Merge tags
- Advanced segmentation
- Comparative data report
Mailchimp has four pricing plans that are easy to start or end whenever necessary. Plans range from Free, Essential, Standard, and Premium. These options are built with the intention that Mailchimp will assist you every step of the way. Whether you need a small starter dashboard for free or professional customization at $299 a month, the options at Mailchimp are available for you.
For all things email, Constant Contact is a great choice. This email marketing tool helps small businesses communicate, create, and sell smarter. A fantastic feature from Constant Contact is that they offer a live helpline for you to talk 1:1 with a marketing advisor. Whether you’re an email marketing newbie or simply unsure which step to take next, this is a great resource. Constant Contact offers powerful email automation tools that make this platform stand out. You have the opportunity to send out single automated emails or a complete email series for any occasion with a click of a button, and can integrate popular apps within them, too.
- Free trial
- Drag-and-drop email editor
- Auto-adjust smart columns
- Real-time tracking for emails and ads
- Popular app integration
Constant Contact has two different services they charge for: email marketing and website building. Email marketing pricing is very simple with only two plans to choose from. Their regular email plan starts at $20 a month and is geared towards small businesses looking for easy-to-use email marketing resources. The second plan, Email Plus, starts at $45 a month and includes a more comprehensive service with everything organizations need to receive powerful results. With the option to test-drive Constant Contact through a free trial, you will be sure to see which plan is a great fit for you.
This email marketing platform is your go-to for eCommerce. With Mailchimp no longer pulling this type of data, Klaviyo can help create eCommerce activity-based flows such as abandon cart, welcome, and post-purchase follow-ups with Shopify, BigCommerce, and Magento. With even an entire category page comparing themselves to their competitors, this site is an all-inclusive email marketing resource. Their email content creation is easy and fun to use, too. Klaviyo allows you to upload your company’s font and brand colors, and they will be automatically applied to built-in workflows and default templates.
- eCommerce capabilities
- Drag-and-drop email editor
- ROI-based reporting
- Powerful segmentation
- Unlimited A/B testing
Klaviyo’s straightforward brand voice follows right into their pricing plan with no annual contacts and no hidden fees. Not only that, but their plans are so personalized a price is estimated based on the number of email contacts you have on your list. Plug in the number of people you are looking to reach and Klaviyo will tell you the roundabout cost. Every plan receives the same highly targeted, personalized marketing tools in addition to excellent customer service if you run into any problems along the way.
HubSpot has been a go-to email marketing platform within the industry because of the number of tools they offer. With five different hubs: Customer Relationship Management (CRM), Content Management System (CMS), Marketing, Sales, and Service, the amount of software they offer is unmatched. HubSpot’s email marketing software allows you to create stunning email templates, provide automatic personalized subject lines, and A/B test to improve open rates and clickthroughs. Combine these tools with their analytic and automation resources, and you will be sure to see an improvement in email engagement and overall marketing efforts.
- Smart email organization
- Easy to insert snippets
- Email contact sequence tool
- Add videos to CRM emails
HubSpot not only has pricing plans but bundles, too. Each hub has three different options: Starter, Professional, and Enterprise. Each range from $40 a month to $1,200, including features that will best assist your company’s size. Bundles fall in-between these plans, incorporating a little of everything for a lower price. What makes HubSpot’s pricing stand out is that they offer all different currencies for you to see how much it would cost in another location. With over 120 countries using this software, this feature is necessary.
This email marketing software is connected through Salesforce. Their platform, Pardot, is a marketing automation solution that offers a wide range of tools to create a well-rounded marketing campaign for large companies. However, their email services specifically are great for building professional, personalized emails quickly. Pardot offers custom design capabilities and content that changes based on prospect engagement. If you’re looking for an email marketing platform with easy to use templates and fast quick automation, Pardot’s software is for you.
- Automated engagements
- Multi-task attribution dashboard
- Real-time alerts
- Personalized messaging
Pardot provides four different pricing plans to suit the email marketing needs of larger businesses. This platform offers packages ranging from Growth starting at $1,250 a month to Premium at $15,000 a month. You also have the option to add on additional services based on your company’s needs. Pardot gives great visuals comparing each plan and which features they include.
Looking to build a successful email marketing campaign? Contact the experts at Zero Gravity Marketing today.