With there constantly being new innovative and dynamic social media trends, audio apps have opened doors for creators to share their content with a worldwide audience. In fact, have you ever heard of audio sound? Well, it’s the most convenient way to listen to conversations on the go.
How does this latest feature work exactly? Audio-based social apps allow users to have conversations in chat rooms or live rooms that accommodate thousands of people. With the COVID-19 pandemic limiting social interactions, many audio-based platforms emerged to enable real-time networking and interactions while people stay safely apart.
There are several audio-based apps in the market today. Let’s check out a few!
Types of Audio-Based Social Apps
Clubhouse
This audio-based app allows 10 million highly engaged users to spend eight hours on the app in a single setting. The no-longer invite-only app also enables users to listen to more than 20 speakers at a time.
Clubhouse is a free-flowing podcast that you can jump in on whenever you want. As a new type of social product based on audio, it allows people to talk, develop ideas, tell stories, create new connections, and deepen friendships with people around the world.
Although Clubhouse had a big boom moment when it first launched, it has been quiet growth since. In 2021, Clubhouse only peaked in the months of February and June. This in turn, proves that growth is not always linear.
Twitter Spaces
Like Clubhouse, Twitter Spaces is an audio-based app accessible to Android users. However, unlike Clubhouse, Twitter Spaces allow only iOS users to start a space with a limit of up to 11 speakers at a time.
Instagram Live Rooms
This is an audio-based app that allows a maximum of four speakers in one live session. Unlike other audio-based apps, users have to use a camera to host or join a chat. Like Clubhouse, IG Live Rooms allow users to turn off video during a live chat.
LinkedIn, Reddit, and Podcasts
Lately, everyone is experiencing a little bit of FOMO, or the fear of missing out. Because people are so invested in keeping up with live conversations, knowing they won’t be recorded or saved to view later, it’s instilling the feeling of FOMO in many. And platforms and outlets like LinkedIn, Reddit, and Podcasts are thriving on this feeling, fully taking advantage.
What Makes Clubhouse Unique?
The main aim for developing the app came from the potential for intimate conversations among prominent individuals and professionals.
Celebrities like Elon Musk, Mark Zuckerberg, Kevin Hart, Drake, Oprah, Kevin O’Leary, and MC Hammer use Clubhouse to share and talk about things not accessible elsewhere.
How to Market Brands on Clubhouse & Audio Apps
Despite Clubhouse being an app for socializing, it helps influencers and users market their brands and businesses. The purpose and key differentiator of social audio are that the conversation is based around a topic, not the creator or host – which creates that spark appeal. If you are a brand looking to harness Clubhouse to build your brand, here’s how to do it:
Sign Up as an Individual
To start, you will need a first and last name to sign up on Clubhouse. You should not register your business or brand if you are an entrepreneur.
Prioritize Value
As you discover potential clients, ensure you prioritize value since you deal with successful people. Also, provide authentic information and flashy graphics to get users’ attention. For example, an intellectual property attorney answered industry-specific questions from an audience. By the end of the two-hour conversation, she’d connected with approximately 20 new clients.
Avoid Overly Promoting Brands
If you are an influencer or marketer joining the Clubhouse app, avoid over-promoting businesses. You’ll be reported and suspended from the app as this practice goes against Clubhouse terms.
Where Do You Go From Here?
Although many audio-based apps exist, Clubhouse is the latest app taking the internet by storm. Its unique structure combines other popular social media apps like Instagram and LinkedIn, providing you with a network of professionals.
Social audio apps deserve the credit they give. They have formed communities for people to discuss topics and ideas that they truly care about. They’re safe spaces for like-minded people to discuss, dispute, and have their voices heard – and that is something extraordinary compared to other social apps.
If you want to connect with experts and celebrities without any facial interaction, then the Clubhouse audio-based app is your best option.
Need help navigating the world of audio-based social media apps? Our team at Zero Gravity Marketing is here to help!
