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Inbound Links: What Are They & How Do I Get Them?

29 Jun 2015

What Is An Inbound Link?

An inbound link is a hyperlink connecting one webpage to another. For example, let’s say you are a national retailer of coffee. CoffeeReview.com (a leading coffee review guide) has written an article titled, “10 Coffee Retailers” and congratulations, you are 6th on the list. CoffeeReview includes a hyperlink from their website to yours within the article. This inbound link drives readers to your site, and it also gives you a couple ‘bonus points’ when it comes to search engine rank.

Benefits of Inbound Links

Inbound links benefit you in two major ways. First, they provide an opportunity to receive more visitors, called ‘referral traffic.’ Secondly, Google is able to identify how many inbound links your site receives, and will put more value on your site over another website with less. Inbound links, in more ways than one, are key to get more visitors to your website.

Links are Not All Equal

Inbound links are one of the factors that determine how you are ranked on search engines, but not all inbound links are considered equal. Random and unplanned inbound link building does not help your business. Instead, focus on getting healthy and natural inbound links from authoritative sources that are relevant and valuable to your business.

A relevant link ensures that the website linked to you shares some kind of contextual correlation with your website, business, and content that can be easily identified by the search engines.

How Do I Get Inbound Links?

  • Informative and Useful Page Content – Publishing informative, helpful content will encourage other sites and blog owners to link to you.
  • Get In Touch With Associated Industries – Persuade owners of popular, respected, and relevant blogs and websites to link their websites to yours. Relevant websites include professional associations in your industry, industry expert websites, and product manufacturers.
  • Article Directories – Writing and disseminating articles through high traffic and reputable article directories (like prnewswire.com) is a smart way to receive inbound links from high traffic sites.
  • Social Media – Link relevant, high quality content from social media outlets like Twitter and Facebook.

For more information on inbound linking and search engine optimization strategy please contact us today. We would love to develop a Results Driven SEO strategy: more exposure, more success.