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What is SEO?

what is seo 2015
01 Dec 2014

Okay, so you bought a domain name and created a website, but now you have people asking you “How do I find you?” and “Why don’t you show up when I type in your business name?” These are common questions if you did not consider and integrate SEO.

“SEO? What’s that?” you think to yourself. You turn to Google and type in, “What is SEO?” In a matter of seconds, you are shown pages and pages of websites that answer your very question. Perhaps this was one of them. So let’s get right to it:

What Is SEO?

To put it literally, SEO stands for search engine optimization. It is what websites use to actually show up on the search engine results page when someone queries their keywords—like how you searched “What is SEO” and found this. Because there are almost a billion websites out there (give or take), the search engines need a way to figure out which ones will give their client, the searcher, the most helpful results. It is the ranking factors of the ever-changing algorithms that make up what we refer to as SEO.

Why Do I Need It?

Back to the previous example, when you searched “What is SEO,” which result did you click on? It was probably one of the top three, because that’s what most people click on. Sure, some people will scroll down a few results, but very rarely do people leave that coveted page one. So if you want people to find your site, and therefore make you money, then you need to use SEO techniques to make that happen.

What Makes Up SEO?

That is an interesting question, because the answer will vary depending on whom you ask, and when you ask them. Yes, it really does. That’s because the algorithm is always changing, and not everybody stays on top of these changes. Even those who do still have to use the trial-and-error method on occasion because the algorithm is top secret. That being said, it pretty much comes down to a few crucial factors:

  • Authority – Are a lot of other quality sites linking to yours? This shows you know what you’re talking about.
  • Quality – Do you post well-written, relevant content that the search engines actually want to show to their users?
  • Keywords – Can the search engines even tell what you are talking about on your site? While Search Engine Journal points out that you definitely don’t want to use too many keywords, and you should still write your content with the reader in mind, keywords still play a very important role in SEO.

How Do I Do It?

We’re not going to lie; it is a lot of work. You have to do hours of research to figure out which keywords to use and what SEO techniques to integrate into your website to meet your end goal. You also need to produce a lot of consistent, quality content to keep your rankings up, and you have to always stay on top of the changing algorithms if you want any chance of succeeding.

If that sounds too complicated and time consuming, we have good news for you. At Zero Gravity Marketing, we eat, sleep, and breathe SEO. We know what will help your site rank high, and we are committed to always being at the forefront of the SEO world. Call us today for a free SEO review. It would be our honor to help you grow your business.