With voice search technology making its way into homes through Alexa and Siri, you may be questioning whether or not your business strategy should be implementing voice search engine optimization (SEO) services. Incorporating voice search optimization (VSO) into your operations ultimately depends on your line of business and your clientele, so it’s essential to know when and why you should invest in it. No need to ask Siri if this optimization strategy is right for you; Zero Gravity Marketing’s (ZGM) SEO strategists are here to break it down:
What Is Voice Search Optimization?
Voice search is a speech recognition technology that allows users to search the internet via voice commands. Responses are pulled from featured snippets or short selections of text that appear at the top of Google’s search engine results pages (SERPs). Typically, there are four categories of voice search intentions:
- Informational Voice Search: “Who won the Yankees game?”
- Local Voice Search: “Restaurants near me…”
- Assistance Voice Search: “Set my alarm for 8:00 am…”
- Entertainment Voice Search: “What movies are playing today?”
If you utilize search engine optimization, your main goal is to write and optimize content for featured snippets. By incorporating VSO into your business strategy, you are simply using SEO but for voice searchers!
So, When Should I Invest in Voice Search SEO?
The answer? When you believe your search engine optimization is in a strong spot to implement voice search. It may be worth prioritizing your SEO and content strategy first. Don’t ask yourself, “How do I rank for this keyword?” ask, “How do I rank for this featured snippet?” Why? Because featured snippets are direct voice responses. If you invest in organic SEO, voice searches will eventually follow. Continue to gather data on your businesses’ clientele and understand that if they’re the type of individuals who may rely on voice search SEO services, this would be a great addition to your business strategy. However, don’t forget to begin with that strong foundation of search engine optimization.
What Should I Invest in For Successful Voice Search Optimization?
If you feel your business can focus time on voice search, there are vital aspects worth investing in more than others. The SEO strategists at ZGM believe these are the most important steps you should take towards successful voice search optimization:
“Near Me” Content
Invest your voice search marketing services in local voice searches. Generate your VSO around geo-targeted content when those in the area want answers to “near me” questions and then support it with a Google My Business (GMB) listing.
When it comes to featured snippets, image pack result rankings typically include a unique image. Focus on creating striking imagery that will stand out and yield clicks to your product or service.
Lean on your development team to set up conversion opportunities for you. Whether it be eCommerce through Google Merchant Center (GMC) shopping actions or creating your conversations through Dialogflow, your dev team will be your lifeline with all things VSO.
Ready to Invest in Voice Search Optimization Services from ZGM?
Voice search technology has slowly crept into our daily lives and looks like it’s here to stay. This voice recognition system is used for convenience and making day-to-day tasks just that much easier. If you’re ready to invest in a voice search optimization company to offer the benefits of voice search to your clientele and improve your business, contact ZGM today!