Tips for Selecting Influencers for Your Influencer Marketing Campaigns
You’ve probably heard of influencers by now, and chances are, you’ve seen them at work in their natural habitat. As a business, you might be curious about how these public figures could boost brand recognition and grow your audience. In truth, many elements make up influencer marketing, and the process isn’t always as simple as…
Should You Respond to SEO Email Solicitations?
Have you ever received an email out of the blue that looked something like this? “It’s important that your site is listed on the first page of Google if you’re looking to gain customers. This is just within your reach. If you’re interested in a no-cost audit on your site, I’d love to send one…
Three Business Changes You May Be Unaware Of
Since the pandemic began, your business has probably been forced to adjust to the “new normal.” Many business owners are taking their first steps into the world of digital marketing, but they aren’t completely informed about the industry. As business practices evolve, we detail how COVID-19 has changed the digital marketing space and what you…
Quick Tips to Boost Holiday SEO
Even though it feels like 2021 just began, the holidays are nearly upon us once again. Unfortunately, through the year’s bizarre events, many of us have forgotten to look ahead to the impending festive season. However, this is a mistake — it’s no secret that this time of year is paramount for businesses. Not only…
A Business’s Marketing Guide to the Holidays
The holidays are rapidly approaching, but did you know marketers have been preparing for this season all year? Whether you’re an eCommerce or service-based business, holiday marketing is vital. November and December are by far the most active months for consumer shopping, so it’s important to prepare your business and its online presence. In fact,…
The Importance of Promoted Post Layers for Paid Social
If you’re diving into the world of paid advertising, you need to understand the difference between promoted posts and paid social ads. For beginners, these two phrases often seem synonymous; however, in reality, they’re very different. Paid social ads are exactly what they sound like: advertisements you pay for each time someone clicks on your…
11 SEO Solutions for 2022
Your business may have experienced a significant boost in your search engine optimization (SEO) this past year, and you want to build upon the positive results. Maybe you’ve fallen behind a competitor in the search engine results pages (SERPs) and want to earn your spot back. Whatever your reason, we’ve got you covered. Search engine…
Six Tips for Better Pay-Per-Click Ad Writing
Pay-Per-Click (PPC) ads are one of the best tools you can use to grow your business on Google and other search engines. These ads present your business (and its products and services) as a solution to the problems searchers are hoping to solve. By delivering these messages at the right times – when users are…
Why Google Ads Aren’t Showing When You Check
Are your business’s Google Ads not appearing when you search for them? Don’t panic! For starters, manually searching your ads is not actually the best way to evaluate their success. In fact, searching your ads can actually present harmful repercussions – particularly in their ability to reach potential customers. Here we will discuss the reasons…