How Machine Learning is Changing Search Engine Optimization
You’ve heard a lot of chatter recently. Is AI killing SEO? While the answer is, Absolutely Not, that doesn’t mean that AI isn’t changing the way SEO’s need to strategize their efforts. Search engine optimization has always been about adapting to change. Every time Google rolls out a new Algorithm update or shifts the way…
Bring Dead Pages Back to Life With These Tips
Content creation is a lot of work, and you want to make sure that, no matter what you’re putting online, it reaps the rewards for a long time. But for most websites and blogs, that isn’t how it works. You’ll have specific posts and pages that get a lot of traffic, and then you’ll have…
Effective Strategies to Turn Social Media Followers into Enrolled Students
In today’s fast-paced world of higher education marketing, universities are lighting up social media with viral TikToks, trending Reels, and campus takeovers that rack up thousands of views. But here’s the hard truth: if that engagement isn’t fueling your enrollment pipeline, it’s not doing its job. This disconnect (between likes and leads, shares and applications)…
Marketing to Both Parents and Students? Here’s How to Craft Messages That Hit Home
When it comes to student recruitment, winning over a prospective student is about connecting with their entire support system. That means one thing: You’re marketing to two audiences, not one. While students browse TikTok for dorm tours and dream of internships, parents and guardians crunch numbers, check safety statistics, and consider the long-term return on…
Manufacturing Leads Drying Up? How to Fix Your Lead Generation Strategy
When the pipeline slows, manufacturers feel it fast. RFQs shrink, sales cycles drag, and suddenly your reps are working harder for fewer conversations. The reality is that most teams don’t have a “lead problem”, they have a capture and conversion problem. The good news is that with the right fixes, lead flow can be stabilized…
How to Optimize Content for AI Search Engines: Schema Markup and NLP Best Practices
AI search engines like Google’s AI Overviews, Bing’s Copilot, and Perplexity are reshaping how users find and consume information. Instead of clicking through “10 blue links,” searchers increasingly receive summarized, AI-generated answers that pull from across the web. For SEOs, this shift demands a new approach, one that goes beyond keywords to focus on machine…
Stand Out with Digital Marketing Strategies for Private Universities
Private universities today face a steep uphill climb. Enrollment is flattening, student expectations are rising, and competition is fiercer than ever, not only from larger public institutions, but also from community colleges, trade schools, and online programs promising flexible, affordable pathways. When you’re running a smaller, private institution, standing still isn’t an option. Budgets are…
How Much Should Manufacturers Spend on Paid Ads vs. Organic Search Traffic?
Ah, the age-old debate: SEO vs. PPC. Which one should you invest in, especially if you’re in the manufacturing industry? Let’s cut through the buzzwords and get straight to the point. Today, we’re diving deep into how much manufacturers should allocate for ad campaigns versus organic search efforts. Trust us; this is one debate you’ll…
Chatbots vs. Conversational AI: What’s the Difference?
Chatbots vs. Conversational AI: What’s the Difference? From banking apps to online shopping assistants, you’ve likely interacted with chatbots and conversational AI tools dozens of times without even realizing it. While these technologies often appear similar on the surface, they’re fundamentally different in how they work. Having the ability to understand those differences can help…