Digital Marketing Audit Services
What is a Digital Marketing Audit?
A digital marketing audit is an inspection of all strategies, practices, and outcomes of what a business has been doing to improve its online presence. From content marketing to search engine optimization (SEO), having a strategic audit done will reassess your current digital marketing plan and provide insight into what’s working and what’s not.
At Zero Gravity Marketing (ZGM), our marketing team experts are always looking at digital marketing initiatives to ensure we are putting our best foot forward. The same goes for our clients who plan for their business’s digital future and require their own marketing audits. That’s why we have put together an outline of what these efforts look like for us and can tailor an audit package for you based on your business's needs.
ZGM's Digital Marketing Audits Include:
STRATEGY
The first step in our digital marketing audit start with a deep dive into your current strategies and goals. We analyze your target audience, competitors, and industry trends to develop a tailored plan that aligns with your business objectives.
PAY-PER-CLICK
Our pay-per-click (PPC) audit evaluates your current advertising campaigns across platforms like Google Ads and Bing Ads. We identify areas for improvement in keyword targeting, ad copy, and bidding strategies to increase your ad performance and ROI.
SOCIAL MEDIA
ZGM will perform an extensive social media marketing audit with a client in the first month of our agreement and analyze their standing in the social landscape. Through the findings of our analysis, we aim to achieve our client’s goals for their ongoing social media presence. We foster dialog, promote brand advocacy, facilitate support, and spur innovation. The social media audit will include:
CONTENT
Our comprehensive content audit examines your current content strategy and assets. We assess the quality, relevance, and engagement of your content efforts to develop a plan for creating valuable, shareable content that resonates with your audience.
PAID SOCIAL
Our paid social audit examines your current Facebook, Instagram, and LinkedIn advertising campaigns. We analyze audience targeting, ad creative, and performance metrics to optimize your marketing ROI and drive conversions.
DESIGN
When initiating new design projects, we commence with a thorough Brand Overview Audit. This entails a meticulous examination of your brand assets, including logos, typefaces, color palettes, and imagery (photography & illustration). We our professional designers analyze your overall brand strategy, evaluating your website, print materials, social and email campaigns, and internal marketing strategies. Furthermore, we conduct a comparative analysis of your competitors within the field, identifying similarities and differences to formulate unique design strategies that will set your brand apart in the market.
SEARCH ENGINE OPTIMIZATION (SEO)
ZGM's digital marketing strategists will conduct an SEO audit to identify organic traffic roadblocks and feature gaps within your website that impact user experience and inhibit conversions. We use a combination analysis of interactive tools, on-site data through Google Analytics, and benchmarking against industry standards to make informed, actionable recommendations on how we can work together to improve your site, reduce bounce rates, and meet your business goals.
DEVELOPMENT
Our web development audit evaluates your website's technical performance and functionality. Our developers identify areas for improvement in site speed, mobile responsiveness, and user interface to enhance the overall user experience and drive conversions.
ZGM's Expert Digital Audit Services
We understand the critical role that each digital marketing component plays in driving success. Our dedicated team of specialists stands ready to conduct a comprehensive digital audit of your current efforts across social media, SEO, PPC, content, design, and development. At ZGM, we remain committed to our clients. If you are looking for a professional agency that will conduct a personalized digital marketing audit for your business, contact us today!
ZGM Awards & Recognition
