Higher Education & Universities

Our approach to SEO for schools in higher education focuses on credibility. Many institutions are punished online because their content lacks reliability in the search engines’ algorithms. ZGM offers the solution by providing highly relevant and credible content. When prospective students are searching for universities, they often see the same things over and over again. Our SEO team will create useful and unique pages to help you rank. We’ll include relevant information for the consumer, such as degrees, staff, financial aid, admission requirements, campus facilities, and more.

We edit and create webpages with reputable citations, resources, and keyword-rich content. In fact, we can focus your keyword and content strategy based on your ideal student, so the traffic you get is relevant. Our SEO efforts are put in place to improve the backlink profile, grow domain authority (DA), decrease bounce rate, and drive quality leads to the website.

Zero Gravity Marketing offers a specific PPC marketing approach for higher education organizations. We create cross-channel strategies with an integrated, holistic style. Our PPC efforts can launch across various platforms, including social media (Instagram, Facebook, LinkedIn, Twitter, and YouTube), programmatic, and display.

The PPC approach our Connecticut based agency focuses on targets the keywords and audience that will provide the best return. We can nurture the target market through the entire marketing funnel, from awareness to conversion. Our PPC campaigns make sure to hit the audience numerous times throughout the funnel, from the first search of “best colleges in my state” to “how to decide which college to attend.”

Our organic social services are designed to represent your higher education institution positively on social media. College enrollment has plateaued in recent years, so we make an effort to give the best portrayal of your school and get more students into your classes. We know how to capture and share content for your university so you can attract new students.

Zero Gravity Marketing’s social media solutions will create the perfect personality for you to recruit, increase brand awareness, and manage social media crises. We can create a feed that is appealing to a variety of audiences, such as alumni, staff, current students, and prospective students.

Our content team’s approach for universities and higher education is to conduct a deep dive into your institution. Our strategists research and fully immerse themselves in your organization to understand your tone of voice and needs. We have created an extensive network of writers with experience making ad copy, articles, blogs, landing pages, and website content for universities. These are used to increase brand awareness, educate the audience, and build reputation. We’ve also helped create content for strategic email campaigns for summer programs and content for on-site student materials like brochures, handouts, and more.