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DIGITAL MARKETING FOR...

Software Companies

Zero Gravity Marketing is a digital marketing agency based in small-town Madison, Connecticut. Our experienced team is dedicated to implementing a digital marketing strategy that lays the groundwork for a successful business. From search engine optimization (SEO) to social media, we offer a variety of marketing services tailored to software development and SAAS/PAAS companies.

One of Our Focus Industries is Software

When it comes to serving businesses in the software industry, our digital marketing strategies are unmatched. Our team at Zero Gravity Marketing is experienced in working with software companies to achieve their unique goals. We will work directly with your business from the ground up, offering various services from Search Engine Optimization, Per-Per-Click (PPC), Social Media, Content Marketing, Web Design, and more.

OUR SOFTWARE CLIENTS OUR SOFTWARE CASE STUDIES

"ZGM is able to scale but keep the personal touch. They're able to handle a lot and really shine when it comes to SEO. You don't know what you don't know. Fortunately, ZGM does know, especially about SEO tools and strategy that will make a difference."

- Sean Donnelly - The Marlin Company

Marketing Director

Our Approach for SaaS Marketing

Software Services

SEO

Our team focuses SEO efforts for software clients towards helping them remain relevant and up to date on new trends, internal linking (to keywords and unique content), and developing content for their product and service pages. We strive to provide software clients with content that is useful and relevant to their customers.

Content

Our SaaS content marketing services focus on developing new content - like testimonials and case studies - that details security measures and success for software businesses. The content team also focuses on generating new content and optimizing existing content for software solutions pages and blogs detailing the specific uses and benefits of our client's software.

PPC

Our paid team recommends Google Search Ads (branded, non-branded, and competitor), Display Acquisition & Retargeting, and Discovery for content amplification - which we use for case studies, reporting, and blogs. We also use paid media to develop ads for YouTube and Programmatic (display and streaming audios), LinkedIn (to boost posts and feature feed, video, and lead gen ads, as well as sponsored messages), call and form tracking (for lead quality integration), and conversion-optimized landing pages.

Social Marketing Icon

Social

From a software perspective, we find that incorporating product tutorials on your social media channels is the best way to bring goals to light and spread brand awareness. That's why our team puts together intriguing and valuable content for our clients' social channels to drive user engagement and sales.

Software Marketing FAQs

Our Software Clients Include

Square 9

Related Case Studies

The Blog

How to Build a Full-Funnel Enrollment Marketing Strategy That Actually Works

August 1, 2026

A strategic higher education enrollment marketing funnel should align messaging and data across the entire student journey. Through one coordinated system (not disconnected cross-channel campaigns), this marketing strategy must drive student enrollment. This happens via connecting awareness, conside...

What Enrollment Marketing Directors Actually Need From Their Agency in 2026

July 24, 2026

TL;DR Enrollment marketing directors need agencies that understand enrollment as a revenue system. Contrary to popular misconceptions, they don't need more channels or reports in 2026. For any higher education marketing agency, what to look for includes strategic partners that operate across the ful...

What Higher Ed Marketing Leaders Are Getting Wrong About Digital in 2026

July 18, 2026

TL;DR Leaders are optimizing for how students used to discover institutions, instead of how they research and discover institutions today. That's not a good higher education digital marketing strategy in 2026. In fact, it hurts student acquisition cost optimization across the board. Enrollment marke...

Why ChatGPT Ads Are a New Opportunity for Higher Education Enrollment Marketing

July 10, 2026

TL;DR ChatGPT ads let universities show up in ChatGPT as prospective students ask relevant questions. That's a huge deal. When it comes to ChatGPT advertising, higher education institutions should know this: with students increasingly using AI tools amid considering degree options and schools, these...

Why Transfer Student Recruitment Has Become the Smartest Play in Enrollment Marketing

September 4, 2026

Transfer student recruitment has become the smartest play in enrollment marketing because of the declining college-aged population. With this shift, transfer students are now one of the most valuable, yet overlooked, enrollment opportunities. Moving into 2027, directors must lean into an effective t...

The Hidden Cost of Winning Bad-Fit Clients

August 28, 2026

The hidden cost of winning bad-fit clients isn’t just churn, but also the compounding effects of internal distractions, reputational dilution, scope creep, and overservicing. For B2B businesses, simply winning more leads isn’t the goal…but rather winning the right leads is. The bottom line? When you...

What It Actually Means to Fire Your Marketing Agency (And When You Should)

August 21, 2026

Firing your marketing agency is about recognizing when the partnership no longer drives advantageous business outcomes. It’s not about reacting to just one disappointing quarter. You should fire your marketing agency if they’ve shifted from strategic advisor to task manager. Likewise, you should fir...

The Real Reason Higher Ed Marketing Budgets Get Cut (It's Not the Economy)

August 14, 2026

Higher ed marketing budgets get cut when marketing’s contribution to enrollment isn’t clear (not because the economy is weak). When it comes to higher education marketing budget justification, enrollment outcomes (not marketing activity) should be the focus of reporting. Barring visible, tangible hi...

What the Enrollment Cliff Actually Means for Your Marketing Budget in 2027

August 7, 2026

TL;DR In light of the current enrollment cliff, your 2027 marketing budget should factor in universities competing for fewer students as acquisition costs continue to rise. The best enrollment cliff marketing budget strategy in 2027 must accommodate a shrinking (and more competitive) pool. Likewise,...

How to Build a Full-Funnel Enrollment Marketing Strategy That Actually Works

August 1, 2026

A strategic higher education enrollment marketing funnel should align messaging and data across the entire student journey. Through one coordinated system (not disconnected cross-channel campaigns), this marketing strategy must drive student enrollment. This happens via connecting awareness, conside...

What Enrollment Marketing Directors Actually Need From Their Agency in 2026

July 24, 2026

TL;DR Enrollment marketing directors need agencies that understand enrollment as a revenue system. Contrary to popular misconceptions, they don't need more channels or reports in 2026. For any higher education marketing agency, what to look for includes strategic partners that operate across the ful...

What Higher Ed Marketing Leaders Are Getting Wrong About Digital in 2026

July 18, 2026

TL;DR Leaders are optimizing for how students used to discover institutions, instead of how they research and discover institutions today. That's not a good higher education digital marketing strategy in 2026. In fact, it hurts student acquisition cost optimization across the board. Enrollment marke...

Why ChatGPT Ads Are a New Opportunity for Higher Education Enrollment Marketing

July 10, 2026

TL;DR ChatGPT ads let universities show up in ChatGPT as prospective students ask relevant questions. That's a huge deal. When it comes to ChatGPT advertising, higher education institutions should know this: with students increasingly using AI tools amid considering degree options and schools, these...

Why Transfer Student Recruitment Has Become the Smartest Play in Enrollment Marketing

September 4, 2026

Transfer student recruitment has become the smartest play in enrollment marketing because of the declining college-aged population. With this shift, transfer students are now one of the most valuable, yet overlooked, enrollment opportunities. Moving into 2027, directors must lean into an effective t...

What It Actually Means to Fire Your Marketing Agency (And When You Should)

August 21, 2026

Firing your marketing agency is about recognizing when the partnership no longer drives advantageous business outcomes. It’s not about reacting to just one disappointing quarter. You should fire your marketing agency if they’ve shifted from strategic advisor to task manager. Likewise, you should fir...

The Real Reason Higher Ed Marketing Budgets Get Cut (It's Not the Economy)

August 14, 2026

Higher ed marketing budgets get cut when marketing’s contribution to enrollment isn’t clear (not because the economy is weak). When it comes to higher education marketing budget justification, enrollment outcomes (not marketing activity) should be the focus of reporting. Barring visible, tangible hi...

What the Enrollment Cliff Actually Means for Your Marketing Budget in 2027

August 7, 2026

TL;DR In light of the current enrollment cliff, your 2027 marketing budget should factor in universities competing for fewer students as acquisition costs continue to rise. The best enrollment cliff marketing budget strategy in 2027 must accommodate a shrinking (and more competitive) pool. Likewise,...

How to Build a Full-Funnel Enrollment Marketing Strategy That Actually Works

August 1, 2026

A strategic higher education enrollment marketing funnel should align messaging and data across the entire student journey. Through one coordinated system (not disconnected cross-channel campaigns), this marketing strategy must drive student enrollment. This happens via connecting awareness, conside...

What Enrollment Marketing Directors Actually Need From Their Agency in 2026

July 24, 2026

TL;DR Enrollment marketing directors need agencies that understand enrollment as a revenue system. Contrary to popular misconceptions, they don't need more channels or reports in 2026. For any higher education marketing agency, what to look for includes strategic partners that operate across the ful...

What Higher Ed Marketing Leaders Are Getting Wrong About Digital in 2026

July 18, 2026

TL;DR Leaders are optimizing for how students used to discover institutions, instead of how they research and discover institutions today. That's not a good higher education digital marketing strategy in 2026. In fact, it hurts student acquisition cost optimization across the board. Enrollment marke...

Why ChatGPT Ads Are a New Opportunity for Higher Education Enrollment Marketing

July 10, 2026

TL;DR ChatGPT ads let universities show up in ChatGPT as prospective students ask relevant questions. That's a huge deal. When it comes to ChatGPT advertising, higher education institutions should know this: with students increasingly using AI tools amid considering degree options and schools, these...

ZGM Awards & Recognition

StackAdapt programmatic certified

MOZ recommended company 2026

Top Work Places 2021

Google partner

CADC 2026 Award

Web Excellence Awards

Media Buying Pro Certification