Each piece of content you post on social media is an asset – one you want to get the most out of, whether it’s a video or a static image. Instagram graphics are especially valuable, as they offer a prime opportunity to connect with your audience and tell your brand’s story. But how do you make sure every square on your grid counts?
Below, we’re discussing everything you need to know about maximizing single posts on Instagram using the carousel feature. While this is just one way to utilize multiple images on the platform (and shouldn’t be overused), it’s an effective method for grabbing your audience’s attention and maximizing your real estate on their feeds. Let’s take a closer look!
Why You Should Use Multiple Images in One Social Media Post
It’s already clear that social media graphics are an effective way to grab the viewer’s attention and make a lasting impression. You can take it to the next level by using multiple images to gain more engagement. Instagram makes this easy with its carousel feature, which debuted in 2017.
When using multiple images, the goal is to create a unique user experience, telling a cohesive brand story without forcing users to jump from post to post. Not only is this more engaging, but it’s also cost-effective (allowing you to squeeze extra value out of your graphic design projects) and helps you stand out from your competition.
How to Use Instagram’s Carousel Feature
Since Instagram’s initial launch in 2010, brands and digital creators have been dreaming up unique ways to connect with their audiences and craft an eye-catching feed. The debut of carousels only fueled that fire, and users have come up with a variety of tricks to create memorable, eye-catching posts.
In need of some inspiration? Below are a few of the ways your brand can maximize Instagram carousels:
1. Use the Panorama Effect
The panorama effect allows you to take multiple images and create a seamless panoramic view. Users can swipe through the image to see different sides of it. One notable example of this method is from Subway, who turned a horizontal photo of a sub into a seamless “panorama.”
2. Showcase Multiple Products
Whether you’re posting about a brand-new collection or curating a gift guide for the holidays, the carousel feature offers an effective way to display multiple products in a single post. Not only does this enhance the user experience by creating a centralized location to view products, but it also keeps your feed from getting bogged down with too many similar photos.
3. Tell a Story
One of the best parts of social media is that it provides users with a peek behind the curtain of their favorite brands. This helps to increase customer loyalty by helping your audience connect to the “human” side of your business. So, why not curate a carousel of images of your brand in action? Showing how your products are made or how your company came to be are both effective ways to engage your audience in your story.
4. Create an Album
Trying to post photos of an event, but can’t pick just one? Use the carousel feature to create an event album! Not only will you be able to share all of your favorite shots, but you won’t clutter your follower’s feeds in the process.
Ready to Make the Most of Your Single Posts? Zero Gravity Marketing Can Help
Instagram’s carousel feature offers several ways to enhance your single posts. To take advantage of all of the benefits this option provides, it’s best to work with a team of expert graphic designers. At ZGM, our design team is ready to help you dream up unique multi-photo posts that fit your brand perfectly.